Best Practices & ISP Rules

Over on Email Insider, Loren McDonald talks about the convergence of best practice recommendations and ISP guidelines for senders.

Loren correctly highlights that CAN-SPAM isn't enough. You need real permission and real adherence to best practices. A must read!

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Comments policy: Al is always right. Kidding, mostly. Be polite, and you're welcome to join in, even if it's a differing viewpoint.