If there’s one thing I wish somebody would have warned me about a few months ago, it’s this: Get proactive with Sender ID, and do it NOW! Sender ID suddenly just became a big d…
It dawned on me today that I haven't been logging the recipient addresses identified in the spam messages I'm cataloging and reporting data on . I think it'd be a goo…
Jamie Schissler, Strategy Director at Avenue A | Razorfish, has this to say on the topic: Having worked in the promotion marketing space, I love sweepstakes. They should be a …
Lots of people think that Canter and Siegel are the first internet spammers. Not exactly true. Long before their first excursions into bad taste in 1994, came another: Gary Thue…
Over on Email Insider, Melinda "Email Diva" Krueger provides some wise advice on list cleaning best practices. Two second summary: Get non-responders off your list.…
So, were you wondering how many average spams it takes to fill up a Gmail account? I find today that the answer is: 280,570. Just over two hundered and eighty thousands spams i…
Double opt-in, confirmed opt-in, email address verification, whatever you call it -- nobody ever universally agrees on whether or not you should do it. I see a lot of people in t…
