Down in the trenches, as it were, I see a lot of miscommunication and misdirection on the subject of confirmed opt-in/double opt-in. Here's some quick notes, thoughts spurred…
I sign up for hundreds upon hundreds of lists. I maintain multiple "hamtraps," collections of received mail that I actually asked for. So it's not spam, but sometim…
This has been making the rounds in the blogosphere these past few days: Vonage is taking months/years old addresses, submitted ONLY for a forward-to-a-friend promotion, and sendi…
I spoke at both INBOX and Internet Retailer recently, and at both events heard smart marketers ask, "Why do readers unsubscribe, ignore or complain about my emails? They opt…
More on why email address harvesting sucks from BtoB Magazine by way of Email Marketing Reports .
Q: How long does it take a new Gmail account to get spam? A: In my case, one day. May 26: Create account. Address has never been given out to anyone. May 27: Receive weird sp…
Greetings from the San Jose airport, where I am waiting to fly home after attending the INBOX Event. I was there to participate in a panel on deliverability and authentication, a…
