Today I got an email from Direct Magazine. Subject line: "Wake up! It's time to combat subscriber fatigue." It looks very similar to the email I got from Direct Magazine six days ago, with the exact same subject line.
Both of these emails went to my spam folder in Gmail. Why? Because Direct Magazine has yet to practice what they preach -- as I related previously, signing up for emails from Direct resulted in a bunch of extra emails that I didn't expect and had trouble figuring out how to unsubscribe from. Until Gmail took care of me, and started putting their messages in the spam folder.
Oh, the irony. Allow me to address it in an open letter to Direct:
Dear Direct Magazine,
I am a fatigued subscriber. I'm not opening these emails or loading images. I'm not clicking on links. I'm not moving your email messages out of the spam folder. It seems as though I am not alone in this regard.
Maybe it's time for you to combat subscriber fatigue to fix your sending reputation.
PS- Why did you send me the exact same email twice, six days apart?