Message Timing FAIL

____ sent me an email today. ____ "would like feedback on my recent order."

My recent order. The one I placed....in February.

At first I thought it was spam. I didn't recall ordering anything from this company. I almost reported it as spam, until I decided to look through my archives, and I found information that reminded me of my order back then.

I suspect that I'm probably one of the few people who decided to bother to look closer before reporting this message as spam. That's why relevance and timeliness are so important if you want to get your email delivered. Send an email eight months late, and people are not going to remember who you are. They'll report it as spam, you'll get lots of complaints, and your ability to send mail will suffer.

0 comments: