Consumerist reports: "Reader psionix bought some PJ's from JC Penney for his wife and, upon checkout, chose not to receive any emails from JC Penney. The retailer then emailed him to let him know that they won't be emailing him, and asked him to fill out a survey on why he didn't want to receive any emails from them."
What? WHAT!? LOL OMG FAIL.
Read all about it here.