Ask Al: Help prevent a bad thing!

Terry writes, "My manager wants to take all of our emails addresses in our "pending" list (ones that haven't clicked the link for the double opt-in confirmation) and convert all 10,000+ of those addresses to active and start mailing them. My problem is no matter what I say he feels that he has the right to do it. Is there anyway you can help convince him that this is bad of business, will get blacklisted which will then get us booted from our ESP and I believe that this could even affect our capabilities of sending emails through our company email accounts. What can I do to make him see the light?"

SORBS Information Roundup

SORBS, a blacklist run by Australian Michelle Sullivan, has announced that its hosting agreement is being revoked at that it will soon be homeless. Click here for the announcement and my thoughts on what this means for SORBS users, over on my companion site, DNSBL Resource. EmailKarma and Deliverability.com cover this story as well.

Ms. Sullivan characterizes this latest action as the current host in a way that suggests that the University of Queensland no longer wishes to have SORBS on its network. "[They] have decided not to honor their agreement with myself and SORBS," she wrote.

Ask Al: Getting my Controversial Email Delivered

Steve writes, "My email list has grown very large over time (it's about 80,000 now). I'm sending out a non commercial email article of a religious nature. It covers a controversial issue which I believe may lead to some recipients flagging it as SPAM, (even though I have an unsubscribe button with my dedicated hoster). I want to be able to link to articles at various websites but I don't want those websites to be in danger of getting blacklisted. How do I avoid this?"

Ask Al: Blacklisted IP Address?

Tayo writes, "Our Outlook client suddenly stopped relaying mails with the error "Sending' reported error (0x800CCC78) : 'Cannot send the message. Verify the e-mail address in your account properties. The server responded: 550 5.7.1 This system is configured to reject mail from (IP ADDRESS) (Host blacklisted in uce3.dnsbl)' "

The IP address (IP ADDRESS) was traced to our ISP source. I think somebody blacklisted their IP Address. We called and they had been working on it since three days now with no solution yet.

Can you be of help? What can be done from ourside to solve this problem?"

Check Your CAN-SPAM Checklist

Over at Spamtacular, Mickey Chandler offers up a helpful checklist to make sure you're in compliance with CAN-SPAM. You'd think CAN-SPAM compliance would be a no-brainer, but sadly, that's not always the case.

And you do know that CAN-SPAM is a starting point, not a finish line, right? You need to comply with CAN-SPAM *and* adhere to permission best practices, if you want your email to get delivered.