In Dissecting a Pitch that Smells, Ken Magill tears apart an email list offer that smells too good to be true. Ken runs down the myriad of reasons why you should never trust anybody wanting to sell you an email list, from the open question of who the vendor actually is, how they hide behind anonymizing WHOIS services and PO boxes, and how their sample data is obviously garbage.
Not to mention, if any of those email addresses are indeed valid, they didn't sign up to receive emails from anyone who buys that list. Making it spam.
In Dissecting a Pitch that Smells, Ken Magill tears apart an email list offer that smells too good to be true. Ken runs down the myriad of reasons why you should never trust anybody wanting to sell you an email list, from the open question of who the vendor actually is, how they hide behind anonymizing WHOIS services and PO boxes, and how their sample data is obviously garbage. Not to mention, if any of those email addresses are indeed valid, they didn't sign up to receive emails from anyone who buys that list. Making it spam.
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