Multiple sources are reporting today that provider of email delivery tracking and email rendering test tools Pivotal Veracity has been acquired by online marketer Unica.
Who is Unica? From their Wikipedia page. "Unica Corporation is a publicly-held vendor of enterprise marketing management software. [...] They primarily serve the financial services, insurance and healthcare, business-to-business services, retail, automotive, technology, telecommunications, travel and hospitality, media and publishing, energy, and pharmaceuticals markets."
You can find releases from both parties on the Pivotal Veracity and Unica sites, respectively.
Unsubscribe preference centers
1 day ago