Spam from Image Factory

Today I got a spam from a company called "Image Factory" or "Web Image Factory" -- -- (773) 315-9014, sending from IP address This Chicago enterprise aims to want to help me grow my business. I'm not interested, but good for them for trying. Except -- I didn't sign up for this email. It's spam.

Why did they send me this spam? I've never heard of them before and I have never done business with them or had a conversation with them.

I emailed them, and we'll see if I get a response. In the mean time, I did a little poking around. A-ha! I did business with a client of theirs. A property rental company that rents out apartments for very short amounts of time, like a hotel room. I've used it to book a place to stay for friends when they have come to visit.

Apparently, when I give my email address to this company to reserve an apartment, it somehow also ends up in the hands of Image Factory. Does that strike you as a best practice? What other information is shared or otherwise ends up in the hands of third parties?

I dug through my saved email and found that I have received mail from this company before, and I reported it as spam every time. This time around, somebody from their ISP responded. Sadly, James from NetFronts Technical Support thinks the mail "does not look like spam" because it is an "opt-in mailing list that allows you to unsubscribe."

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