Virgin Mobile Settles Spam Allegations for 22,000 AUD

The Sydney Morning Herald reports that Virgin Mobile was found to have been sending email messages to recipients who had previously opted-out of email advertisements from the mobile carrier. "'To make sure you're still certain about this choice, we just wanted to quickly show you some examples of recent offers that we've sent to customers,' the text of the message read."

Yikes. C'mon, what kind of master marketer thought up this? "Let's take the opt-outs and send them a reminder about all the fabulous offers they're missing out on." Do you think that guy got a promotion? People who unsubscribe don't want any more email from you. Duh.

(Hat tip: The Delicious Box of Meat)

No comments:

Post a Comment

Comments policy: Al is always right. Kidding, mostly. Be polite, and you're welcome to join in, even if it's a differing viewpoint.