Transactional Spam: It Happens

Under US law, it is not mandated that transactional email notices must contain an unsubscribe link. But is it a bad idea to include one anyway? If you don't include an unsubscribe link, you run the risk of sending that mail to the wrong person and leaving them with no way to make that unwanted mail stop. And that quite validly considered spam by the recipient! That person receiving that message didn't opt-in to it, didn't sign up for it, and isn't a registered customer. You shouldn't have sent it to them in the first place, but the very least you can do is give them a way to make it stop.

I've seen transactional notices both go to the wrong people and to spamtrap addresses. And let me tell you, I know from experience that a savvy spam filterer like Cloudmark is not necessarily going to give you a free pass on spamtrap hits just because your messaging is transactional. If you want to remain on the good side of entities like that, you need to make sure you're doing things like validating addresses, respecting bounces and suppressing non-responding addresses. And let's not forget, make sure your support knows how to handle a "this is the wrong person" email issue.

SMS Spam in the News

SMS (text messaging) spam is frustrating, and blatantly illegal. Sadly, it's not always easily prosecuted, as the bad actors engaging in this practice often hide behind redirectors, falsehoods, and pseudonyms. So it is always a gleeful moment when I read of somebody tracking and filing suit against an SMS spammer. If the allegations are true, Gregorio A. Tejera, Lazaro W. Diaz-Fernandez and Jose Leyva are going to be on the hook for some serious monetary damages.

Aside: It's been years since I've heard somebody talk about the Rodney L. Joffe v. Acacia Mortgage Corporation precedent. I wonder if it will be mentioned in this case.

Defining Persimmon

Are you a persimmon-based email marketer? In case you're wondering, a persimmon is the edible fruit of a number of species of trees in the genus Diospyros.

Change your LinkedIn Password

According to Return Path and Next Web, LinkedIn was hacked today and the bad guys were able to steal passwords for about 4% of their userbase, affecting approximately 6.5 million accounts. Are you one of that 4%? Let's not find out; go change your LinkedIn password as soon as possible. Also, if you used that same password elsewhere, be sure to change your password on those other sites as well.

This perhaps isn't specifically a deliverability-related event, but everybody professional I know in the email space seems to utilize LinkedIn heavily, so I wanted to help get the word out.