Reputation is where it's at -- that's what I tell clients. After all, the vast majority of ISP spam filtering engines are fueled by data relating to your sending reputati…
Things have become a little more tenuous in the email ecosystem of late. What was once a given, inbox placement is now hard fought. Way back in the year 2000, blacklists had so m…
Gmail yesterday announced and unleashed a new way of doing things. They will finally tell users why stuff is in the spam folder, and there has been a lot of excitement in the sen…
Gmail now tells you why it decided to junk a particular email message. Looking at my voluminous spam folder, every piece of spam I've received seems to have the reason "…
Sounds crazy, doesn't it? Representatives from fashion designer Nicole Miller shared that unsub rates have dropped and revenue jumped, all thanks to reducing send frequency,…
You might know Neil Schwartzman. In his long and active career in email and anti-abuse, he once-upon-a-time handled compliance issues for Return Path certified senders, has cons…
Yep, Hotmail does indeed use the Spamhaus SBL as part of their spam filtering and blocking system. I received a report yesterday of this specific SMTP error response received: &q…
