Sky.com Transitioning to Yahoo! Mail backend

One of the UK's largest ISPs, Sky.com, has hired Yahoo! Mail to run their email infrastructure. For more information, surf on over to this page with current status and details. Sounds like it's not going so well for subscribers.

What does this mean for senders? Smart UK deliverability consultant Richard Bewley brought two very important questions to my attention: Does this mean that the Yahoo! FBL now covers sky.com? And also, does this mean that a poor sending reputation with sky.com recipients will impede your overall ability to get mail to the inbox at any Yahoo-hosted mailboxes? I'm not sure of the answers to those questions today, but I rather suspect we'll eventually hear "yes" to both of those. Stay tuned!

(H/T: Richard Bewley)

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