tag:blogger.com,1999:blog-26753622.post4459815022855352175..comments2024-03-28T09:31:16.204-05:00Comments on Spam Resource: All Things Deliverability: How Tradeshow Email Lists Can Get You BlacklistedAl Iversonhttp://www.blogger.com/profile/14312013852191097352noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-26753622.post-32321567411307101452010-01-12T09:54:45.150-06:002010-01-12T09:54:45.150-06:00I think this one breaks both ways. As a sender, yo...I think this one breaks both ways. As a sender, you don't want to send to any list with as questionable provenance as a tradeshow fishbowl. At the same time, as a recipient: if you give someone your email address, you shouldn't be shocked stupid when they actually use it. <br /><br />As an attendee, I don't know what the answer is. Business cards with no email address on them? Laserprinter business-card blanks with individual tagged addresses on each? <br /><br />Ten years ago, before all of this was as simple as it is now, I really blew up a company for spamming me from a tradeshow contact. That's one of many things I wish I'd handled better.Hueyhttps://www.blogger.com/profile/02079676138734653680noreply@blogger.comtag:blogger.com,1999:blog-26753622.post-11747128666620623302010-01-12T07:28:22.868-06:002010-01-12T07:28:22.868-06:00In the Netherlands is already forbidden by the Spa...In the Netherlands is already forbidden by the Spamwet(Spam law)to send someone a newsletter without having their permission. <br />But even when it wouldnt be forbidden here I agree you always have to give people a choice. The choice of subscribing or not. <br /><br />The negative thing about just sending the newsletter to a reciever without their permission is not only very annoying for people. But those people have also no value for your business, cause they didnt want to recieve it in the first place.<br /><br />In my opinion quality is better than quantity(of recievers)Susanne Sassen | Moshi-Toshi E-mailmarketinghttp://www.moshi-toshi.com/nl/noreply@blogger.comtag:blogger.com,1999:blog-26753622.post-86737569455404477832010-01-11T21:27:23.718-06:002010-01-11T21:27:23.718-06:00It depends. If you do what good old JF did at Clou...It depends. If you do what good old JF did at Cloudmark, go and hold a raffle for umm.. wine bottles, mac laptops, vacations in the bahamas ..<br /><br />Well, people who drop business cards in to that raffle fishbowl know to get email from Cloudmark with all kinds of fun new AS products.<br /><br />They'd be surprised as hell to receive sales pitches from a dozen other vendors as well.<br /><br />One conference (the asiapac variant of nanog .. apricot) I am on the management committee of has a box that asks you if you would like your contact details released to exhibitors / sponsors at the conference. You only get contacted if you tick it on the paper form / click on that checkbox etc.Suresh Ramasubramanianhttps://www.blogger.com/profile/06115337255064583852noreply@blogger.comtag:blogger.com,1999:blog-26753622.post-34968121458720642662010-01-11T12:11:01.715-06:002010-01-11T12:11:01.715-06:00Totally agree. It's not just good advice from...Totally agree. It's not just good advice from an inbox deliverability standpoint, it's good marketing, as well.<br /><br />Flooding your email file with a lot of cold prospects will do nothing for revenue and has a huge downside: Too many complaints (clicks on the spam button) from non interested folks will cause ALL your messages to be blocked to ALL mailboxes. Imagine if Yahoo! or Gmail shut you down for a month - now THAT would be a problem.<br /><br />There are lots of ways to be creative about engaging prospects met at trade shows. Ben's idea about a whitepaper is good. Another is to invite visitors to sign up for a short term email series - maybe the same content as the whitepaper, maybe a couple of podcasts talking about how to increase revenue or productivity (or whatever your product or service does).<br /><br />Prospects who are serious about yoru firm will engage, and the rest will not. It might *seem* that a larger list will serve you best, but in reality, we only want those who are serious about learning more. Diluting your file with cold leads does not increase response and revenue.<br /><br />Thanks Al! <br /><br />Stephanie Miller<br />VP, Return Path<br />@StephanieSAMStephanie Millerhttp://www.returnpath.netnoreply@blogger.comtag:blogger.com,1999:blog-26753622.post-39100436154520512042010-01-11T09:11:09.431-06:002010-01-11T09:11:09.431-06:00I strongly agree. It happens very often and is ver...I strongly agree. It happens very often and is very annoying.<br />I remember being added by force to an antispam vendor's newsletter after leaving my business card in a Maawg conference. They should feel a beel concerned about this post :)Anonymoushttps://www.blogger.com/profile/15037725752325743660noreply@blogger.com