your friendly neighborhood deliverability guide since 2001
Looking at a spam stream: The story of Jimmy Walker
Over at Spamtacular, Mickey Chandler explains how one single submission on one form resulted in his test account receiving hundreds of emails. This is a big part of why payday loan senders are such a deliverability nightmare; everybody seems to buy/sell/trade email addresses, branding is poor, targeting is poor, volume is high. If it's not spam, then it's so similar to spam as to be nearly indistinguishable.