MailChimp's John Foreman explains the usual reasons why sending to purchased lists is a bad idea, but then he adds on one important practical fact: They perform very poorly. Click on over to the MailChimp blog to learn more.
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Comments policy: Al is always right. Kidding, mostly. Be polite, and you're welcome to join in, even if it's a differing viewpoint.
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Comments policy: Al is always right. Kidding, mostly. Be polite, and you're welcome to join in, even if it's a differing viewpoint.