your friendly neighborhood deliverability guide since 2001
Text to Image ratios in email
Laura Atkins of Word to the Wise explains: "The text to image ratio is not going to make or break delivery." I've certainly had people try to tell me that they think the secret to inbox placement is based on a certain specific text-to-image ratio. Like Laura, I know that this is not true, and I am happy to link to her excellent explanation of how this all works.