Over on the Word to the Wise blog, Laura Atkins raises the concern that in response to the recent "prank" email scandal, email technologists are likely to say that this couldn't have happened if the White House had implemented DMARC. She's correct in that DMARC wouldn't have helped in this case, but that doesn't mean we should write off DMARC just yet. It's actually part of the solution to this very issue. Just not the whole solution.
The use for DMARC here is to close a door before this or some other prankster or hacker decides to open it. The White House and other government agencies should be using DMARC, because keeping bad mail from using the legit entity's exact domain name is part of a best practice anti-spoofing strategy.
Internet privacy and security guru Jim Fenton tackles the user interface issue at play here, that only the "friendly from" text was displayed, and not the actual email address. He suggests that mail clients and webmails should change their user interface to show some level of trust-like information, when it's available. Is the email address of this sender in your address book? That's a good start. I'd add to it: Is this email address one you have emailed previously? If you initiated conversation to them previously, that's a potential starting point for trust. (And of course, did each message received authenticate properly, and does it comply with DMARC policy for the domain?)
So that's two considerations so far: preventing mis-use of a specific domain name, and deciding when you can or should trust the friendly from of a sender.
There's a third: The end user, or how much do you trust the end user to do the right thing? In the screen shot shown on CNN, the email message has a big [SUSPECTED SPAM] tag right on it. I wonder why -- because it didn't authenticate properly? If I were a super elite hax0r trying to twiddle the friendly from field, I'd probably be doing this from a linux box with a script, or via some open source email application, and I'd probably be trying to hide tracing messages back to me, maybe by using "open relay" insecure mail servers or something along those line. Something in the process made the receiving server suspicious of that message. But the server delivered the message to the recipient anyway. Should it have? And after it did, shouldn't the end recipient been suspicious and shouldn't they have looked into it further?
I imagine the ISP's point is that they're loathe to block a message that could be legitimate, even though it appears not to be. But I think we just found a gap in that process, trusting that the end user knew what this meant or that they knew what they should do about it. Maybe this message shouldn't have been delivered to begin with? There's a third consideration right there.
And there's a fourth consideration as well, the cousin domain problem. Agari's Bob Boucneau touches on that here. That problem is a real one and can be tricky. But ultimately, email authentication still helps here, too. That other "White House" can authenticate, but that authentication gives them a steady identifier to attach reputation to. If somebody registers whitehouseemail2.com, they can easily apply SPF, DKIM and even DMARC, but if they do something bad with that domain, that domain's reputation is going to suffer, and it'll be easier for smart ISPs to block mail using that domain. (And at the same time, don't confuse users by using cousin domains for legitimate reasons if you can prevent it. The more variables you legitimize for end users, the more you diminish their ability to understand how to know whether or not that message is legitimate.)
There's probably even some other fifth aspect of this that I haven't considered. But off the top of my head, it sure looks to me like email authentication and anti-spoofing measures would be part of any comprehensive solution to try to prevent or mitigate this type of thing, and it looks to me like that ought to include DMARC.
So, yeah, I'm going to keep pushing people to implement DMARC. I still think it's the right thing to do.