How to win friends and influence people?
Not like this. I'm not quite sure who Wonderland Collective are, but when somebody asked them why they are sending unsolicited email, t...Read More
4 Holiday Deliverability Tips
Here's " 4 holiday deliverability tips to get your emails delivered every time " from Sam McNeil from WhatCounts. Solid advice...Read More
Report: ‘Trump’ most common spam term during run-up to elections
What was the most common term in spam in the run-up to the mid-term elections? "Trump," says Proofpoint .Read More
How to Recover from Email Marketing Mistakes
Whoops! Email launch error. Wrong content? Wrong list? Broken images? Exposed mail merge variables? What do you do? Litmus's Chad White ...Read More
The future of email?
From Dot Magazine: Email has been around a long time now, but it’s still got a lot of life left in it. Marcel Becker from Oath explains how ...Read More
Sender ID? No, don't bother.
Back in 2016 I pointed out that Sender ID no longer matters . It's still true today! Indeed, the RFCs for Sender ID are being moved to...Read More
Howto: Create a Gravatar brand icon
Recently I talked about how to make your brand image icon show up when sending to Gmail recipients. Today I'll talk about how to do the...Read More
Howto: Make your brand icon display in Gmail
Looking to make your brand's logo show up next to emails you send to Gmail recipients, but you're not sending from a Gmail account? ...Read More
Inbox by Gmail: Bye bye
Do you use Inbox by Gmail ? If so, you've got until March 2019 to enjoy it before it shuts down . H/T Delivery Counts .Read More
Spam in a post-GDPR world?
Spam levels are down a bit, according to various reports . Is GDPR to thank? Truth be told, Spamhaus says, that GDPR actions taken by legiti...Read More
It's time to re-engage!
A re-engagement campaign is where you beef up your subscriber engagement (the open/read/click percentages in a sender's stats) by asking...Read More
Scunthorpe Redux
Well, it looks as though we haven't solved the Scunthorpe Problem just yet, according to Natalie Weiner, whose last name still gets blo...Read More
List Bombing: History and Prevention
Mapp Digital Senior Deliverability Specialist Tom Ellengold has posted a brief, but useful, overview of the list bombing issue faced by so ...Read More
Thank you for signing me up!
Since I last posted, my new address sample2018box@gmail.com has received 105 different emails from 80+ different senders. Thank you for your...Read More
Let's track!
Hey there! Want to help me with a fun project? Sure you do! I'm tracking different emails from different brands, senders, companies, a...Read More
Google moves gmail.com to "quarantine" DMARC policy (for subdomains)
Gmail warned us that a more restrictive DMARC policy was coming, didn't they? That warning came all the way back in 2015 . They said tha...Read More
The 250ok Deliverability Guide
Email deliverability monitoring firm 250ok just released "the 250ok Deliverability Guide" and it provides a solid getting started ...Read More
Apple Moves to "Quarantine" DMARC Policy
If you monitor these things, you might have noticed that Apple's consumer email domains (iCloud domains) -- mac.com, me.com and icloud....Read More
Dead email domain: tesco.net
Did you know that UK Retailer Tesco offered email service? Me neither, but I'm not their target demographic. I assume they did or do off...Read More
The secret to disconnecting? Email does it better.
This Wall Street Journal article points out that "disconnecting" from your always-connected online life when you want to go on va...Read More
Return Path launches Universal FBL
If you manage ISP Feedback Loop (FBL) subscriptions for a set of sending IP addresses, you'll like this. Return Path just launched wha...Read More
Happy birthday, spam (the good kind)!
The news is so chock full of horrible stuff lately that you might be struggling to look for something positive to celebrate this Independenc...Read More
A spam score of 33.8!
Since I've enabled a "reject" DMARC policy on my domains, I've been reviewing the various failure reports that come in to ...Read More
The email problem no one is talking about: mistaken identity
Mashable's Chris Taylor talks about the problem of misdirected emails . A good read and it helps to expose a real issue that I don't...Read More
XNND.com is 11 years old today
I've long had a little banner at the bottom of my xnnd.com DNS tools site that says "since 2008" but it looks like I'm go...Read More
Revisiting Spam, the Documentary
Remember this blast from the past? Back in 2007, email expert John Levine sat down with Canada's CBC News to be interviewed for what be...Read More
Gmail's Promotional tab: How to escape
How do I keep my email messages out of Gmail's Promotional tab? This is a common question lately. Is there one common answer? Ask six di...Read More
The big red warning box of doom
Here's the updated DOOM WARNING that appears on a suspicious message in the new Gmail user interface. But why, I ask, would it appear o...Read More
Locking down your unused domains
Here's a neat DMARC trick that I would have implemented sooner, had I read MAAWG's " Best Practices for Parked Domains " d...Read More
Spam Cannibal blocking list is dead
Multiple folks reached out to me overnight to let me know that the SpamCannibal DNSBL has blown up, that they have effectively "listed...Read More
Spam recall: For real!
Remember how Outlook had that horrible "Recall" function that didn't work because anybody with a brain could just force quit O...Read More
Whoops! Cyberlogic DNSBL Broken
Looks like the anti-spam blacklist at dnsbl.cyberlogic.net has listed the entire world. More info can be found here .Read More
AOL: No More Whitelisting
As AOL and Yahoo continue their transition into one platform, things were bound to change over time. As a result of this ongoing consolidati...Read More
Unroll.me to close to EU users
As mentioned on Slashdot, TechCrunch is reporting that unsubscription service Unroll.me is saying that EU users are no longer welcome, clai...Read More
Vodafone Ireland: vodafone.ie is a dead email domain
Even though the Vodafone Ireland domain vodafone.ie has six active MX records , this appears to be a dead email domain, and I suggest you su...Read More
Reference: Apple email domains
What are Apple's email domains, in case you were wondering? For end consumers, customers who have registered for Apple IDs and/or email ...Read More
Lycos Mail: Free accounts to be eliminated
Remember Lycos Mail ? No? Then you're probably under 40 years old. What I didn't remember is that it still existed. But while it sha...Read More
This weekend: Gmail spam, from me, to me
"9 to 5 Google" reports on a new spam run that seems to have found and exploited some sort of loophole in Gmail spam filtering . A...Read More
40 Years of Spam
Recognizing the upcoming 40th anniversary of spam (the bad kind), Forbes shares 25 facts you may or may not have known about everybody'...Read More
Cloudflare Launches 1.1.1.1 DNS Service
Cloudflare just launched their own public DNS service . To try it, simply configure your computer to use the DNS servers 1.1.1.1 and 1.0.0....Read More
Goodbye, goo.gl
Did you use goo.gl to shorten links in email newsletters or text versions of emails? Looks like the ability to do that is going away . Doesn...Read More
What is Microsoft BCL?
Now that Microsoft has merged their Office365 and Hotmail/Outlook.com platforms, this should apply to anybody sending to either platform. Mi...Read More
PSA: Time to update your ReCAPTCHA
Google's "ReCAPTCHA" API-based user validation process is very popular. So popular, that internet users are running into warni...Read More
Fun fact: Gmail has two domains
Did you know? Gmail actually has two domains. They are gmail.com and googlemail.com. The latter was used primarily in Germany from the launc...Read More
DMARC: sp= policy not always needed
I've started to search for and catalog big brand DMARC records to look for ideas and suggestions, and also to develop some best practice...Read More
250ok on DMARC adoption among top US colleges
Matt Vernhout of deliverability monitoring service provider 250ok reports that US colleges are slow to adopt DMARC . I'm not totally sur...Read More
File under obvious? Engagement rules!
A bunch of friends have been forwarding around this link to an article from "EContent" entitled " Research Finds Email Sender...Read More
Howto: Disable your Gmail spam folder
I have a few Gmail accounts set up where I programmatically download all the mail so that I can generate a report showing information about ...Read More
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