Spam Resource Newsletter

Are you down with MPP? It's webinar time!


If you haven't figured it out just yet, I'm trying to do webinars more often nowadays, because it's a very useful way to share information, and people always seem to be interested in learning more about deliverability. The topic this time around is Apple's Mail Privacy Protection (MPP). You know, that thing screwing up the open detection pixel your email service provider platform uses to help you measure subscriber engagement for your email sends. We'll remind you, what is this whole MPP thing and how did we get to where we are today? What is the current state of open tracking and should you still even bother? How do you apply deliverability and list hygiene best practices (like focusing on engagement) in this new modern era? Things have definitely changed and while my colleague and co-presenter Jennifer Nespola Lantz and I don't know everything, we are more than happy to share what we do know on the topic, absolutely free of charge.

Join us live (and bring your questions) on Tuesday, August 9th 2022 at 11:00 am US eastern time for our Kickbox webinar, entitled "Are you down with MPP? Apple Mail Privacy Protection: Current Status and Impact." (Say that ten times fast!) Register here.

3 Comments

Comments policy: Al is always right. Kidding, mostly. Be polite, please and thank you.

  1. Whenever I see the word "webinar", I assume it's going to be a bloviating, rambling marketing presentation, where the presenter hasn't bothered to distill it down to what really matters. If you've got something to say, my vote is to write it down so I can read it (at my own pace, when I want).

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