On Thursday, John Stephenson from Epsilon and yours truly (Al Iverson) from Kickbox will co-host a friendly chat where we're going to talk about how to deal with the struggle of competing priorities: every time I press the send button I make more money, but I'm also diluting engagement and driving unsubs. How much is too much? How do I identify how best to strike that balance between deliverability success and business needs? We'll touch on this, and the latest updates in the land of internet service provider and mailbox providers spam filters and email policies. Join us, and bring your questions! Register here.
