tag:blogger.com,1999:blog-26753622.post1681076962306226760..comments2024-03-28T09:31:16.204-05:00Comments on Spam Resource: All Things Deliverability: Ask Al: How do I grow my list?Al Iversonhttp://www.blogger.com/profile/14312013852191097352noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-26753622.post-5331810257488024842010-12-02T14:51:00.818-06:002010-12-02T14:51:00.818-06:00In number 1, you have the word "diluted"...In number 1, you have the word "diluted". I am pretty sure that you mean "deluded".Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-26753622.post-29436519201608963402010-12-01T14:58:03.765-06:002010-12-01T14:58:03.765-06:00While I think Andrew and his advice is great, the ...While I think Andrew and his advice is great, the one thing that stuck out to me from the original question is that this is a new business. The tactics Andrew outlines are must-haves and there are other methods new businesses can and should utilize to grow:<br /><br />1) Build a plan to promote your email program and business via, potentially aggressive, PPC, SEO, social, banner ads, direct mail, personal email connections, word of mouth, etc. If you have a brick and mortar presence, utilize POS and key areas of the store to promote your email program. Anticipate a larger budget to get you off the ground than you would typically spend on each medium.<br /><br />2) Think about strategic partnerships with like companies that are complementary to your business model. You could leverage their list through a proper list rental (getting them to promote you to their list), an opt-in co-registration or the like. <br /><br />3) See if you can find some bloggers/industry associations that are willing and able to promote your brand and email program to continue to get the word out. <br /><br />Starting from scratch is very difficult, but there are many methods for growing organically which will allow you to maintain positive email response in the long term over "get list quick" schemes. <br /><br />Hope that helps! <br />Kelly LorenzKelly Lorenzhttp://twitter.com/knlorenznoreply@blogger.comtag:blogger.com,1999:blog-26753622.post-59249091909915260392010-12-01T10:06:12.056-06:002010-12-01T10:06:12.056-06:00I agree with Captain Inbox in that once you have a...I agree with Captain Inbox in that once you have a new subscriber, sending valuable - and often exclusive - content is key to having those new subscribers remain on your list and as engaged as possible.<br /><br />That's also similar to #4 in your list. Collecting information to use for targeting and segmenting your audience will help keep subscribers happy as they're only receiving information relevant to them, but I agree with Andrew. Asking for too much information will cause people to abandon your form! KISS (keep it simple, stupid)<br /><br />Great tips, Al & Andrew!<br /><br />Amy Garland<br />Marketing Manager, Blue Sky FactoryAmy Garlandhttp://www.blueskyfactory.comnoreply@blogger.comtag:blogger.com,1999:blog-26753622.post-82257816672532807052010-12-01T09:30:10.226-06:002010-12-01T09:30:10.226-06:00I'd also suggest something exclusive for email...I'd also suggest something exclusive for email. Nowadays everything gets spread across every medium in order to make access to content and traffic to the site as easy as possible. Which is fair enough, but too often people then rely on retweets and Facebook for your content and leave their inbox for personal emails and shopping transactions. <br /><br />Historically (pre Facebook and Twitter) the exclusivity of a list has been they key. Why not offer content that is only in the email? <br /><br />Some people like to offer prize draws for sign-up but that can be risky as people don't actually want the email, just the prize. On the other hand your email's might/could/should be so good that they want to stay after the draw?Anonymoushttps://www.blogger.com/profile/01073942526619480715noreply@blogger.com