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email"},{"term":"mistral.cz"},{"term":"mms"},{"term":"mobile email"},{"term":"monsterhut"},{"term":"moveon"},{"term":"movies"},{"term":"mozilla"},{"term":"mv braverman"},{"term":"mx lookup"},{"term":"mxlogic"},{"term":"my view"},{"term":"myspace"},{"term":"naomi west"},{"term":"nbc"},{"term":"ndr"},{"term":"neil kumaran"},{"term":"netherlands"},{"term":"networkworld"},{"term":"netzero"},{"term":"new IPs"},{"term":"new infrastructure"},{"term":"new yorker"},{"term":"nicky copland"},{"term":"nix spam"},{"term":"no dumb questions"},{"term":"no excuses"},{"term":"nope"},{"term":"north korea"},{"term":"notchup"},{"term":"november"},{"term":"now hiring"},{"term":"obama"},{"term":"omega world travel"},{"term":"one million"},{"term":"onlinegroups.net"},{"term":"ono.com"},{"term":"open dns"},{"term":"openers"},{"term":"opensrs"},{"term":"openwave"},{"term":"orbl"},{"term":"outage"},{"term":"over quota"},{"term":"ovh"},{"term":"pallorium"},{"term":"parcel"},{"term":"parked domains"},{"term":"passage of time"},{"term":"password resets"},{"term":"passwords"},{"term":"patents"},{"term":"pbl"},{"term":"peel.com"},{"term":"penton"},{"term":"permisison"},{"term":"persimmon"},{"term":"personal information"},{"term":"personalization"},{"term":"peter horan"},{"term":"peter jakus"},{"term":"peter seebach"},{"term":"pfizer"},{"term":"php"},{"term":"pictage"},{"term":"pipeda"},{"term":"platforms"},{"term":"please hire"},{"term":"pmta"},{"term":"pontiflex"},{"term":"poop"},{"term":"popular posts"},{"term":"postal mail"},{"term":"postbox"},{"term":"postboxservices"},{"term":"postmastery"},{"term":"powermta"},{"term":"pre-headers"},{"term":"problem solving"},{"term":"profanity"},{"term":"pruning"},{"term":"psl"},{"term":"public suffix list"},{"term":"qq.com"},{"term":"question"},{"term":"questions"},{"term":"quick tip"},{"term":"quoted-printable"},{"term":"qwest"},{"term":"rackspace"},{"term":"randolph wine cellars"},{"term":"rate limits"},{"term":"ratestars"},{"term":"ray tomlinson"},{"term":"rbl"},{"term":"really good emails"},{"term":"recall"},{"term":"received headers"},{"term":"reddit"},{"term":"registrars"},{"term":"registration forms"},{"term":"replay attacks"},{"term":"reply all"},{"term":"reply handling"},{"term":"reporting"},{"term":"reputation audit"},{"term":"requesting help"},{"term":"research paper"},{"term":"resmail"},{"term":"responsive design"},{"term":"return-path"},{"term":"rfc 5322"},{"term":"rfci"},{"term":"rich kulawiec"},{"term":"rick ross"},{"term":"risk"},{"term":"robby slaughter"},{"term":"robert feder"},{"term":"robert soloway"},{"term":"roger ebert"},{"term":"ron dorsey"},{"term":"routing"},{"term":"rpbl"},{"term":"rpost"},{"term":"rrvs"},{"term":"rss"},{"term":"ruben alvim"},{"term":"rules"},{"term":"rustock"},{"term":"rzone"},{"term":"safe harbor"},{"term":"sam masiello"},{"term":"sampling"},{"term":"sanford wallace"},{"term":"sara kappler"},{"term":"sbc"},{"term":"sc magazine"},{"term":"scott walker"},{"term":"scotus"},{"term":"screenshots"},{"term":"sean wirt"},{"term":"segmentation"},{"term":"sella yoffe"},{"term":"send frequency"},{"term":"send it right"},{"term":"sender identification"},{"term":"sender logo"},{"term":"sender score"},{"term":"senders"},{"term":"sendview"},{"term":"shaun brown"},{"term":"sign in with apple"},{"term":"signing"},{"term":"sinch"},{"term":"sky.com"},{"term":"slate"},{"term":"slovak telekom"},{"term":"slovakia"},{"term":"smaily"},{"term":"small senders"},{"term":"smart marketing"},{"term":"smart unsubscribe"},{"term":"smartscreen"},{"term":"smb"},{"term":"smith-harmon"},{"term":"smtp relay"},{"term":"smtp vrfy"},{"term":"snowshoeing"},{"term":"social media"},{"term":"software registration"},{"term":"sophos"},{"term":"spam cannibal"},{"term":"spam nation"},{"term":"spam or not"},{"term":"spam scores"},{"term":"spam-l"},{"term":"spamarrest"},{"term":"spamcon"},{"term":"spamnotes"},{"term":"spamrl"},{"term":"spamza"},{"term":"sparklight"},{"term":"sparrow"},{"term":"spf flattening"},{"term":"spf lockdown"},{"term":"squeak"},{"term":"ssh"},{"term":"ssl"},{"term":"stanford"},{"term":"star tribune"},{"term":"starbucks"},{"term":"stats"},{"term":"stephanie griffith"},{"term":"steven lunniss"},{"term":"strato"},{"term":"strongmail"},{"term":"stupid email tricks"},{"term":"stylesheets"},{"term":"subdomailing"},{"term":"suppression"},{"term":"suresh ramasubramanian"},{"term":"susan prater"},{"term":"swear words"},{"term":"sweepstakes"},{"term":"switching"},{"term":"tab placement"},{"term":"tag44"},{"term":"taste testing"},{"term":"td ameritrade"},{"term":"technology"},{"term":"techrepublic"},{"term":"telecom italia"},{"term":"telegram"},{"term":"telenet"},{"term":"tensorflow"},{"term":"tesco.net"},{"term":"text gateways"},{"term":"this year"},{"term":"thought leaders cough cough"},{"term":"threats"},{"term":"throttling"},{"term":"thunderbird"},{"term":"tilde"},{"term":"tin.it"},{"term":"tiscali"},{"term":"todd herr"},{"term":"tom rather"},{"term":"tom sather"},{"term":"tonya gordon"},{"term":"too much mail"},{"term":"top ten"},{"term":"tqmcube"},{"term":"tradeshows"},{"term":"tragedy of the commons"},{"term":"travel"},{"term":"travis murray"},{"term":"trey naivar"},{"term":"troy hunt"},{"term":"ttl"},{"term":"twc"},{"term":"ukraine"},{"term":"unica"},{"term":"unisender"},{"term":"united online"},{"term":"unitel"},{"term":"unroll.me"},{"term":"unspam"},{"term":"upc"},{"term":"upcmail.cz"},{"term":"useful"},{"term":"usenet.com"},{"term":"usernames"},{"term":"usps"},{"term":"uspto"},{"term":"utah"},{"term":"utms"},{"term":"va"},{"term":"vegan spam"},{"term":"verp"},{"term":"very old lists"},{"term":"vietnam"},{"term":"view source"},{"term":"viral"},{"term":"virgin mobile"},{"term":"voila.fr"},{"term":"vonage"},{"term":"vox"},{"term":"vox recode"},{"term":"war"},{"term":"washington post"},{"term":"wayne mehl"},{"term":"waynette tubbs"},{"term":"webcomic"},{"term":"webpronews"},{"term":"welcome"},{"term":"wendy wimmer"},{"term":"what now"},{"term":"whatcounts"},{"term":"whizardries"},{"term":"wifi"},{"term":"wikihow"},{"term":"will easton"},{"term":"windows xp"},{"term":"wireless domains"},{"term":"wordpress"},{"term":"work chronicles"},{"term":"wrong list"},{"term":"wsj"},{"term":"xbl"},{"term":"xbox"},{"term":"you suck"},{"term":"zerobounce"},{"term":"zimbra"},{"term":"zinio"},{"term":"zmail"},{"term":"zone.eu"},{"term":"zonemta"},{"term":"zvika lichter"}],"title":{"type":"text","$t":"Spam Resource: All Things Deliverability"},"subtitle":{"type":"html","$t":"Al Iverson's blog about email deliverability, marketing best practices, blocklists and stopping spam."},"link":[{"rel":"http://schemas.google.com/g/2005#feed","type":"application/atom+xml","href":"https:\/\/www.spamresource.com\/feeds\/posts\/default"},{"rel":"self","type":"application/atom+xml","href":"https:\/\/www.blogger.com\/feeds\/26753622\/posts\/default\/-\/zrecent?alt=json-in-script\u0026max-results=5"},{"rel":"alternate","type":"text/html","href":"https:\/\/www.spamresource.com\/search\/label\/zrecent"},{"rel":"hub","href":"http://pubsubhubbub.appspot.com/"},{"rel":"next","type":"application/atom+xml","href":"https:\/\/www.blogger.com\/feeds\/26753622\/posts\/default\/-\/zrecent\/-\/zrecent?alt=json-in-script\u0026start-index=6\u0026max-results=5"}],"author":[{"name":{"$t":"Al Iverson"},"uri":{"$t":"http:\/\/www.blogger.com\/profile\/14312013852191097352"},"email":{"$t":"noreply@blogger.com"},"gd$image":{"rel":"http://schemas.google.com/g/2005#thumbnail","width":"32","height":"32","src":"\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEiS8_SLqOKBrnFevHoZCsjik14Hkgfg8eewyjBx9NVHZzPSjFV3rld8QWW5N8DyXmEv69acR-RauK9ns6eVJ9DX0fbpRnKJ9-lIFHW2V0cKEuYw8gxRFOn0KJoC_M1r\/s220\/al-anim-nola.gif"}}],"generator":{"version":"7.00","uri":"http://www.blogger.com","$t":"Blogger"},"openSearch$totalResults":{"$t":"13"},"openSearch$startIndex":{"$t":"1"},"openSearch$itemsPerPage":{"$t":"5"},"entry":[{"id":{"$t":"tag:blogger.com,1999:blog-26753622.post-7088369916177020778"},"published":{"$t":"2024-10-09T07:00:00.003-05:00"},"updated":{"$t":"2024-10-10T11:14:50.379-05:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"cat mears"},{"scheme":"http://www.blogger.com/atom/ns#","term":"deliverability"},{"scheme":"http://www.blogger.com/atom/ns#","term":"guest post"},{"scheme":"http://www.blogger.com/atom/ns#","term":"inbox success"},{"scheme":"http://www.blogger.com/atom/ns#","term":"strategy"},{"scheme":"http://www.blogger.com/atom/ns#","term":"zrecent"}],"title":{"type":"text","$t":"Guest post: Ramp Up For Q4 Email Campaigns Without Landing in the Spam Folder"},"content":{"type":"html","$t":"\u003Cdiv class=\"separator\" style=\"clear: both; text-align: center;\"\u003E\u003Ca href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEiPauG7VrdAhJzsbyRxTxAyq1YgNLPHyrgHrxSfKOsvMAwGNEdeNGtxpsIoyItOlobXvNaDo2g_nPt4IC42GZZ4JVZLBBNH0OXqhufmIDR-Tx8zfBErKmcnOsfpeoLFHj0ybjjC2WeAc8m7DEtr2wpvXCRrTxIyPwt20MuO74M2oI0mi_XdHdwxQw\/s1200\/strategy.jpg\" style=\"margin-left: 1em; margin-right: 1em;\"\u003E\u003Cimg border=\"0\" data-original-height=\"800\" data-original-width=\"1200\" src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEiPauG7VrdAhJzsbyRxTxAyq1YgNLPHyrgHrxSfKOsvMAwGNEdeNGtxpsIoyItOlobXvNaDo2g_nPt4IC42GZZ4JVZLBBNH0OXqhufmIDR-Tx8zfBErKmcnOsfpeoLFHj0ybjjC2WeAc8m7DEtr2wpvXCRrTxIyPwt20MuO74M2oI0mi_XdHdwxQw\/s16000\/strategy.jpg\" \/\u003E\u003C\/a\u003E\u003C\/div\u003E\u003Ci\u003EToday's guest post comes from savvy MarTech strategist \u003Ca href=\"https:\/\/www.linkedin.com\/in\/catherinemears\/\"\u003ECat Mears\u003C\/a\u003E, with timely guidance on how to maximize your chances of inbox placement success in the most important quarter of the email marketing year. Take it away, Cat!\u003C\/i\u003E\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cb\u003EPrep for Success\u003Cbr \/\u003E\u003C\/b\u003E\u003Cbr \/\u003EAs we approach the holiday season, the pressure to ramp up email volumes is real. Not very demure, and not very mindful. Subscribers' inboxes are a nightmare with 100s of messages, so you need to be strategic to stand out -- and avoid landing in the spam folder. Not sure where to start? I gotchu:\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cb\u003EStep 1: Analyze Your 2024 Email Volume (So Far)\u003C\/b\u003E\u003Cbr \/\u003E\u003Cbr \/\u003EStart by pulling weekly send volumes for 2024 to date. You need to understand your current email habits before making any big changes. How much are you sending per week? Are there weeks where volume spikes or dips? Also make a note of how many total subscribers you have (this number comes in handy when we get to Step 3).\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cb\u003EStep 2: Compare 2023 to 2024 --What are Your Trends YoY?\u003Cbr \/\u003E\u003C\/b\u003E\u003Cbr \/\u003ENext, take a look at 2023. How many emails were you sending, on average, per week last year? Compare this to 2024 to get a sense of whether you've naturally been sending more in 2024 over 2023 or maybe less. Use these insights as a tool for your Q4 ramp strategy.\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cb\u003EStep 3: Dig Into Your Q4 Plans\u003C\/b\u003E\u003Cbr \/\u003E\u003Cbr \/\u003ENow for the big question: What does Q4 look like? Compare your sending plans for Q4 2023 to Q4 2024. How many campaigns are you planning this year -- is this more or less than last year? How do you define your segments for each campaign? Are you going to a broader audience than last year or a more targeted one? Identifying your key target segments for these campaigns is crucial. The greater the difference between your target Holiday volume and your normal Jan - Sept volume, the more \"warming up\" your list needs.\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cb\u003EStep 4: Pinpoint Your Ramp-Up Volume\u003C\/b\u003E\u003Cbr \/\u003E\u003Cbr \/\u003EYes, math is involved. Review your scheduled sends against the # of subscribers in each target segment. Then, compare those numbers to your average daily volume thus far in 2024. What % increase is this? You need to work towards the Q4 planned volumes over time. Don't shock the email providers! No sudden spikes. The unusual behavior causes email providers to look askance at your sending practices and they may start spam foldering you.\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cb\u003EDo's and Don'ts for Q4 Email Success\u003Cbr \/\u003E\u003C\/b\u003E\u003Cul style=\"text-align: left;\"\u003E\u003Cli\u003EDO make your plan now. You'll need October and the first half of November to start warming up your lists.\u003C\/li\u003E\u003Cli\u003EDO pay attention to content—make it engaging, exciting, and above all, relevant to your audience.\u003C\/li\u003E\u003Cli\u003EDON'T wait until the last minute to execute or, worse, surprise your subscribers with a flood of emails in November.\u003C\/li\u003E\u003Cli\u003EDON'T get caught in the spam trap. Sudden, uncalculated volume increases shock email providers and it looks sketchy as hell.\u003C\/li\u003E\u003C\/ul\u003E\u003Cb\u003EFinal Considerations: Don't Just Send More, Send Better\u003Cbr \/\u003E\u003C\/b\u003E\u003Cbr \/\u003ESure, more emails usually mean more sales, but not if half your list is disengaged (or worse, not been sent to in 9 months and the email address is invalid).\u003Cbr \/\u003E\u003Col style=\"text-align: left;\"\u003E\u003Cli\u003E\u003Cb\u003ECraft Catchy Content\u003C\/b\u003E\u003Cbr \/\u003EThe less-emailed contacts might not be very active, so this is where you have to get creative. Eye-catching subject lines (but not misleading—if your subject starts with \"Re:\" I want you to reconsider immediately) and compelling offers are your best friends here.\u003C\/li\u003E\u003Cli\u003E\u003Cb\u003EMake It Meaningful\u003C\/b\u003E\u003Cbr \/\u003EEverybody loves a deal. A well-timed holiday promotion can nudge inactive subscribers to re-engage.\u003C\/li\u003E\u003Cli\u003E\u003Cb\u003EBe the Turtle, Not the Hare\u003C\/b\u003E\u003Cbr \/\u003ESlowly roll out a campaign for contacts you haven't sent to in 3+ months. You don't want a big spike in hard bounces or spam complaints (most brands get in trouble here). A soft ramp-up is key to keeping your sender reputation intact.\u003C\/li\u003E\u003C\/ol\u003E\u003Cb\u003EConclusion\u003C\/b\u003E\u003Cbr \/\u003E\u003Cbr \/\u003EPrepare, Prepare, Prepare. By analyzing your current sends, planning your Q4 volumes, and taking a measured approach to ramping responsibly, you can scale up without sacrificing deliverability."},"link":[{"rel":"replies","type":"application/atom+xml","href":"https:\/\/www.spamresource.com\/feeds\/7088369916177020778\/comments\/default","title":"Post Comments"},{"rel":"replies","type":"text/html","href":"https:\/\/www.spamresource.com\/2024\/10\/guest-post-ramp-up-for-q4-email.html#comment-form","title":"0 Comments"},{"rel":"edit","type":"application/atom+xml","href":"https:\/\/www.blogger.com\/feeds\/26753622\/posts\/default\/7088369916177020778"},{"rel":"self","type":"application/atom+xml","href":"https:\/\/www.blogger.com\/feeds\/26753622\/posts\/default\/7088369916177020778"},{"rel":"alternate","type":"text/html","href":"https:\/\/www.spamresource.com\/2024\/10\/guest-post-ramp-up-for-q4-email.html","title":"Guest post: Ramp Up For Q4 Email Campaigns Without Landing in the Spam Folder"}],"author":[{"name":{"$t":"Cat Mears"},"uri":{"$t":"http:\/\/www.blogger.com\/profile\/05238489780969665862"},"email":{"$t":"noreply@blogger.com"},"gd$image":{"rel":"http://schemas.google.com/g/2005#thumbnail","width":"32","height":"32","src":"\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEjSi9-hvXPUCfQ21UZfNZPkD0PaSB8u12noxtkKq8lBFKpc_5V4VhIIU-QtBrwf84GV-vnnqqpecPM4Nk96Ljf5edo6Xr4FyHln4L_lmo8lJHIza0ABhjUmJuhOQ6_FcpRuWheAzzl9u1jyyR7P4m7pPVVzH-kXyJD990HuD48MjdjHcbk\/s220\/1692146492089.jpeg"}}],"media$thumbnail":{"xmlns$media":"http://search.yahoo.com/mrss/","url":"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEiPauG7VrdAhJzsbyRxTxAyq1YgNLPHyrgHrxSfKOsvMAwGNEdeNGtxpsIoyItOlobXvNaDo2g_nPt4IC42GZZ4JVZLBBNH0OXqhufmIDR-Tx8zfBErKmcnOsfpeoLFHj0ybjjC2WeAc8m7DEtr2wpvXCRrTxIyPwt20MuO74M2oI0mi_XdHdwxQw\/s72-c\/strategy.jpg","height":"72","width":"72"},"thr$total":{"$t":"0"}},{"id":{"$t":"tag:blogger.com,1999:blog-26753622.post-6316986789833502761"},"published":{"$t":"2024-09-24T18:39:00.008-05:00"},"updated":{"$t":"2024-10-10T12:47:53.580-05:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"bimi"},{"scheme":"http://www.blogger.com/atom/ns#","term":"cmc"},{"scheme":"http://www.blogger.com/atom/ns#","term":"gmail"},{"scheme":"http://www.blogger.com/atom/ns#","term":"google"},{"scheme":"http://www.blogger.com/atom/ns#","term":"valimail"},{"scheme":"http://www.blogger.com/atom/ns#","term":"video"},{"scheme":"http://www.blogger.com/atom/ns#","term":"vmc"},{"scheme":"http://www.blogger.com/atom/ns#","term":"zrecent"}],"title":{"type":"text","$t":"Google announces support for CMCs with BIMI"},"content":{"type":"html","$t":"\u003Cdiv class=\"separator\" style=\"clear: both; text-align: center;\"\u003E\u003Ca href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEi8gVJwqn0hG9XJ9h8YYMkk_qJtX3YyRKOYnvuNpOYhk25kRNM22k-0AGin8xE_pphyphenhyphenY2ZfBX-TndbdkGtFqzVISdPklA-2vXmn4J4GzujWajCUOO9hIkVUqB9cyV2Vq_6lfiH6Eff-MeEmqG0Rl0HusB01Py1jO62szWsxp_AodWx3jx-tQHOk\/s1920\/bimibimibimi.jpg\" style=\"margin-left: 1em; margin-right: 1em;\"\u003E\u003Cimg border=\"0\" data-original-height=\"1280\" data-original-width=\"1920\" src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEi8gVJwqn0hG9XJ9h8YYMkk_qJtX3YyRKOYnvuNpOYhk25kRNM22k-0AGin8xE_pphyphenhyphenY2ZfBX-TndbdkGtFqzVISdPklA-2vXmn4J4GzujWajCUOO9hIkVUqB9cyV2Vq_6lfiH6Eff-MeEmqG0Rl0HusB01Py1jO62szWsxp_AodWx3jx-tQHOk\/s16000\/bimibimibimi.jpg\" \/\u003E\u003C\/a\u003E\u003C\/div\u003E\u003Cbr \/\u003EBrand Indicators for Message Identification (BIMI) is a cool protocol that allows senders to publish a logo to be displayed along with their email messages in supported email clients, webmail platforms and mobile applications. I believe it helps boost engagement, and I feel that it also helps to drive trust, given that BIMI requires that a domain be properly secured with DMARC, helping show off that your domain is properly protected against phishing and spoofing. I think of it as a nexus where email security meets email marketing engagement and deliverability. I'm a fan.\u003Cp\u003E\u003C\/p\u003E\u003Cp\u003EOne of the biggest challenges for those wanting to implement a BIMI logo for their domain is the requirement that certain mailbox providers have requiring that a \u003Ca href=\"https:\/\/www.spamresource.com\/2024\/01\/delivterms-vmc.html\"\u003EVerified Mark Certificate (VMC)\u003C\/a\u003E must be purchased and implemented before they'll support displaying a domain's BIMI logo. For small companies who don't have a trademarked logo, that constitutes quite a barrier to entry.\u003C\/p\u003E\u003Cp\u003EBut now, hopefully things start to get a bit easier. Today, Google announced support for Common Mark Certificates (CMCs), as an alternative to \u003Ca href=\"https:\/\/www.spamresource.com\/2024\/01\/delivterms-vmc.html\"\u003EVerified Mark Certificates (VMCs)\u003C\/a\u003E. This new process allows certification for a BIMI logo without requiring that the logo be trademarked -- only that it be verifiably in use on a company's website for more than twelve months. This opens up the opportunity for BIMI benefits for folks who would not have qualified in the past, and that's a good thing to see.\u003C\/p\u003E\u003Caside class=\"info\"\u003E\u003Cb\u003ELearn more about this! Find more detail about the Google announcement, when to consider a CMC vs VMC and more, over on the\u0026nbsp;\u003Ca href=\"https:\/\/www.valimail.com\"\u003EValimail\u003C\/a\u003E blog: \u003Ca href=\"https:\/\/www.valimail.com\/blog\/google-cmc-bimi-announcement\/\"\u003EAn easier way to get your logo in the inbox: Google's latest BIMI changes\u003C\/a\u003E\u003C\/b\u003E\u003C\/aside\u003E\u003Cp\u003EThere are caveats; specifically, CMC is only supported by Gmail today. If you have a BIMI with CMC (and not a VMC), your logo won't display in Apple Mail or on Apple's iCloud Mail. They still require VMC. But if you implement BIMI with CMC, you'll at least cover Gmail subscribers, and that's often a rather large chunk of a B2C email marketer's subscriber base. That, plus the logo is likely to display in Yahoo Mail as well, giving you further coverage (as they don't have a mark requirement today, so they'd show the logo, regardless of whether or not you have a CMC, a VMC, or neither -- instead, they look for senders with a positive reputation, sending \"enough\" volume of email).\u003C\/p\u003E\u003Cp\u003EThere's more to come on this topic, and I still have much to learn. I suspect everybody involved still has much to learn. As this is a very new process, I have questions around how the verification process will work when one purchases a CMC, and I wonder exactly how close a matching graphic or mark has to be to pass muster as matching its existing use. And that's just for starters.\u003C\/p\u003E\u003Cp\u003EBelow, find a \u003Ca href=\"https:\/\/www.youtube.com\/playlist?list=PL1nvA0EPKLfT8W1U3m-eIclaQNbS0mJdT\"\u003EValimail \"Ask Al\" video\u003C\/a\u003E I put together just after Google released their announcement.\u003C\/p\u003E\u003Ciframe allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\" frameborder=\"0\" height=\"506\" referrerpolicy=\"strict-origin-when-cross-origin\" src=\"https:\/\/www.youtube.com\/embed\/7-zeHTSQW-M?si=mfLQqxI_eA89C-l4\" title=\"YouTube video player\" width=\"900\"\u003E\u003C\/iframe\u003E\u003Cp\u003EAnd if you'd like to learn more about this, \u003Ca href=\"https:\/\/workspaceupdates.googleblog.com\/2024\/09\/gmail-additional-bimi-protections.html\"\u003Ehere's a link to the announcement from Google\u003C\/a\u003E, and a \u003Ca href=\"https:\/\/www.valimail.com\/blog\/google-cmc-bimi-announcement\/\"\u003Eblog post from Valimail with more first thoughts and details\u003C\/a\u003E about all of this.\u003C\/p\u003E\u003Cp\u003EFor more information on BIMI adoption rates and example BIMI logos, check out my \u003Ca href=\"https:\/\/www.wombatmail.com\/bimi\/\"\u003EBIMI mini-site over on Wombatmail\u003C\/a\u003E.\u003C\/p\u003E\u003Cp\u003E\u003Cb\u003ESeptember 26 Update:\u003C\/b\u003E \u003Ca href=\"https:\/\/bimigroup.org\/announcing-common-mark-certificates\/\"\u003EHere's the Authindicators Working Group, the folks behind the BIMI spec, announcing the introduction of Common Mark Certificates (CMCs)\u003C\/a\u003E.\u003C\/p\u003E"},"link":[{"rel":"replies","type":"application/atom+xml","href":"https:\/\/www.spamresource.com\/feeds\/6316986789833502761\/comments\/default","title":"Post Comments"},{"rel":"replies","type":"text/html","href":"https:\/\/www.spamresource.com\/2024\/09\/google-announces-support-for-cmcs-with.html#comment-form","title":"1 Comments"},{"rel":"edit","type":"application/atom+xml","href":"https:\/\/www.blogger.com\/feeds\/26753622\/posts\/default\/6316986789833502761"},{"rel":"self","type":"application/atom+xml","href":"https:\/\/www.blogger.com\/feeds\/26753622\/posts\/default\/6316986789833502761"},{"rel":"alternate","type":"text/html","href":"https:\/\/www.spamresource.com\/2024\/09\/google-announces-support-for-cmcs-with.html","title":"Google announces support for CMCs with BIMI"}],"author":[{"name":{"$t":"Al Iverson"},"uri":{"$t":"http:\/\/www.blogger.com\/profile\/09944971155267588303"},"email":{"$t":"noreply@blogger.com"},"gd$image":{"rel":"http://schemas.google.com/g/2005#thumbnail","width":"32","height":"32","src":"\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEjBYZYwBxeOfZQrvQHhRRxtBk6-VOhQf0ldrAWqQxb9I35NZH2q1sKeV3xB7QD4oquqFJzH7s0cB6RJ3kGDeKj5cpWpXNPwKwfPS-4-webbK2qYH5rKTw1qeI0JfqHSRjYf0B-YOGLOkGtwkQeGQ_0JrxLXLh40LNpYu7qKhaV6DFEAz54\/s220\/al-ol-black.jpg"}}],"media$thumbnail":{"xmlns$media":"http://search.yahoo.com/mrss/","url":"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEi8gVJwqn0hG9XJ9h8YYMkk_qJtX3YyRKOYnvuNpOYhk25kRNM22k-0AGin8xE_pphyphenhyphenY2ZfBX-TndbdkGtFqzVISdPklA-2vXmn4J4GzujWajCUOO9hIkVUqB9cyV2Vq_6lfiH6Eff-MeEmqG0Rl0HusB01Py1jO62szWsxp_AodWx3jx-tQHOk\/s72-c\/bimibimibimi.jpg","height":"72","width":"72"},"thr$total":{"$t":"1"}},{"id":{"$t":"tag:blogger.com,1999:blog-26753622.post-3202172842820466032"},"published":{"$t":"2024-09-02T07:00:00.037-05:00"},"updated":{"$t":"2024-09-04T13:12:03.437-05:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"bfcm"},{"scheme":"http://www.blogger.com/atom/ns#","term":"holiday season"},{"scheme":"http://www.blogger.com/atom/ns#","term":"sending tips"},{"scheme":"http://www.blogger.com/atom/ns#","term":"tips"},{"scheme":"http://www.blogger.com/atom/ns#","term":"tips and tricks"},{"scheme":"http://www.blogger.com/atom/ns#","term":"top 5"},{"scheme":"http://www.blogger.com/atom/ns#","term":"zrecent"}],"title":{"type":"text","$t":"Five tips for BFCM success in 2024"},"content":{"type":"html","$t":"\u003Cdiv class=\"separator\" style=\"clear: both; text-align: center;\"\u003E\u003Ca href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEiU2J2-GpKxyVz2ILBtVE23gx96CeheymWesnoh-MPkr5TYkVMc8HWUAZt6SF57UVm7qb6wCXIHzHV4ZDgDEiqsb3K1Y0Ui8WrDZqjt4hon3dV4nUndIsg9kqWc1reGOZqttRHaVaPKL8p1oV7rqVg5bWIhiCIt82RbG_1iBWvmD2n7KrW-y8EF\/s1920\/blog-itstime.jpg\" style=\"margin-left: 1em; margin-right: 1em;\"\u003E\u003Cimg border=\"0\" data-original-height=\"1280\" data-original-width=\"1920\" src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEiU2J2-GpKxyVz2ILBtVE23gx96CeheymWesnoh-MPkr5TYkVMc8HWUAZt6SF57UVm7qb6wCXIHzHV4ZDgDEiqsb3K1Y0Ui8WrDZqjt4hon3dV4nUndIsg9kqWc1reGOZqttRHaVaPKL8p1oV7rqVg5bWIhiCIt82RbG_1iBWvmD2n7KrW-y8EF\/s16000\/blog-itstime.jpg\" \/\u003E\u003C\/a\u003E\u003C\/div\u003E\u003Cbr \/\u003EBlack Friday and Cyber Monday (BFCM) are coming! And believe it or not, the time to begin preparation for deliverability success is NOW! BFCM is the big game, the big leagues for email marketers. That last six weeks of the year can result in an exceptionally bombastic amount of revenue made from email marketing.\u003Cbr \/\u003E\u003Cbr \/\u003EWhen it comes to deliverability, it's a challenging time. Mailbox providers are seeing higher than average volumes of mail. And you know this, right? Because you're sending more mail, more often, compared to other times of the year. And many other email marketers are doing the same. That means spam filters are processing more mail and the postmaster teams (the people managing spam filters and reviewing remediation requests) are processing more requests for assistance compared to the rest of the year.\u003Cbr \/\u003E\u003Cbr \/\u003EHere you'll find my top five tips on how to make sure you maximize your chances of deliverability success (and getting delivered to the inbox) during the holiday season of 2024:\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cb\u003ENUMBER ONE:\u0026nbsp;Lock in that infrastructure. Now! \u003C\/b\u003EIf you're a dedicated IP sender, that means having enough IPs in place to deliver email in a timely manner. The specifics will depend on your platform, but I've alays aimed for sending no more than two million messages per IP address per day. More is doable, but keep in mind that you're not usually looking for \"successful delivery over 24 hours\" – you're looking for a quick and speedy delivery much faster than that.\u003Cbr \/\u003E\u003Cbr \/\u003EKeep in mind that now is really not a great time to warm a new IP address, too, because of the increased email volume and potential for increased scrutiny. If you've got new IPs to warm up, hurry up and get it started now so that you can be 8+ weeks into warming by the time Thanksgiving weekend comes around.\u003Cbr \/\u003E\u003Cbr \/\u003EThis also applies to domain and domain settings. Everything you send needs to be authenticated with SPF and DKIM. One or both of those needs to \"align\" so as to pass DMARC. You need to implement DMARC (at least \"p=none\" but c'mon, at this point, do better and actually protect that domain with a DMARC policy of \"p=quarantine\" or \"p=reject.\"\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cb\u003ENUMBER TWO:\u0026nbsp;Master domain reputation.\u003C\/b\u003E Domain authentication begets domain reputation. Authenticated mail that you send is easily and reliably ranked by multiple mailbox providers, most importantly Gmail, but others, as well. This means signing up for \u003Ca href=\"https:\/\/gmail.com\/postmaster\/\"\u003EGoogle Postmaster Tools\u003C\/a\u003E, if you're not already using it, so you can monitor their view of your domain (and IP) reputation.\u003Cbr \/\u003E\u003Cbr \/\u003EThis means also, don't share your domains with people doing things that you can't control. Nothing damages a domain reputation faster than unchecked affiliate spam. Every time I run into a non-obvious \"Gmail hates my domain\" issue, it is invariably due to some affiliate relationship (and their use\/mis-use of the domain) that a client didn't tell me about.\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cb\u003ENUMBER THREE:\u0026nbsp;Don't dig deep into dumpy data.\u003C\/b\u003E Permission rules, for starters. Your goal is to send compelling email content to those who have signed up to receive that mail, that are expecting to receive that mail. That's what people who work for Yahoo, Google and other mailbox providers are going to say. Digging out old (or bad) data is risky. Bad data could be third party lists, or it really could just be old lists. It's risky, either way.\u003Cbr \/\u003E\u003Cbr \/\u003EA time-honored tradition around the holiday season is to dig out and send email to every subscriber you can, even if you've had to previously suppress them to help boost engagement and address deliverability issues. Bring them back into the fold, and engagement will dip. Mail way more often, and engagement will dip. Heck, engagement is going to dip no matter what (it's a bit lower this quarter as inboxes are more full of email marketing and it's a fight for attention) – but you don't want to make it worse by adding to the influx in a way that adds little value, gets you ignored, or even worse, gets you delivered to the spam folder. \u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cb\u003ENUMBER FOUR: Don't rely on favors to succeed.\u003C\/b\u003E More marketing mail sent means more spam filtering issues, means more remediation tickets, means slower response to those tickets. Or perhaps even no response. Or just not the desired one. If you stay away from doing things that will cause complaints to spike (or engagement to drop like a rock), you're better off. If you have to rely on somebody on the other side pushing a lever to restore your deliverability, you don't know how quickly (or if) they'll respond. \u003Cbr \/\u003E\u003Cbr \/\u003EGoogle has made it clear that they're only considering assisting people who are following their requirements – if your complaint rates are too high or you haven't properly implemented DKIM and DMARC, the threat there is that they will not do you any favors, if you submit a request for help.\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cb\u003ENUMBER FIVE: Be aware of What Yahoo, Google and Microsoft are doing.\u003C\/b\u003E In years past, I'd point out in closing that Microsoft can be a bit of a sticky wicket. Quick to block, slow to unblock, days to respond to requests for remediation assistance. That's still generally true, but to add to it, we've now got Yahoo and Google's updated sender requirements looming over us as well. \u003Cbr \/\u003E\u003Cbr \/\u003EDon't be surprised! Make sure you are in full compliance with \u003Ca href=\"https:\/\/www.spamresource.com\/2024\/01\/yahoo-mailgmail-2024-easy-sender.html?utm_source=spamresource\u0026amp;utm_medium=crosslink\u0026amp;utm_campaign=internal\"\u003Etheir new requirements\u003C\/a\u003E around email authentication, list-unsubscribe, and \u003Ca href=\"https:\/\/support.google.com\/a\/answer\/81126?rd=2\u0026amp;product_name=UnuFlow\u0026amp;visit_id=638602235930458460-3098156027\u0026amp;rd=1\u0026amp;src=supportwidget0\"\u003Eeverything else\u003C\/a\u003E. Some of these are platform requirements, and some of them are on the platform's customers to configure and implement. Any modern email platform should be able to support everything Google and Yahoo are requiring.\u003Cbr \/\u003E\u003Cbr \/\u003EThese requirements might be new to you, especially if you're new to email marketing. But savvy platform managers and deliverability consultants shouldn't find them surprising at all – these requirements are basically just taking commonly-known best practices and converting them into written requirements.\u003Cbr \/\u003E\u003Cbr \/\u003E\u003Cb\u003EBONUS: Be extra aware of Google and Gmail's one key difference this year.\u003Cbr \/\u003E\u003C\/b\u003E\u003Cbr \/\u003EYou're really going to have a tough time succeeding with email marketing if you're blocked from sending to Gmail mailboxes. And Google has woken up, in that it is treating more mail vastly differently than in years past. I've blogged before about how \u003Ca href=\"https:\/\/www.spamresource.com\/2024\/01\/talking-2024-gmail-sender-requirements.html\"\u003EGmail blocking was exceedingly rare\u003C\/a\u003E in years gone by. It is no longer rare.\u003Cbr \/\u003E\u003Cbr \/\u003EIf you send low quality, low value email, driving high complaints or low engagement, you WILL end up blocked at Gmail. If your sending domain, or even one or more of your URL domains, is seen as spammy, \u003Ca href=\"https:\/\/www.spamresource.com\/2024\/04\/ask-al-help-were-getting-url-blocked-at.html\"\u003Eblocking will happen\u003C\/a\u003E. \u003Cb\u003EAnd it takes longer to repair than in years past.\u003C\/b\u003E Pulling back your sending so that you're only focusing on engaged subscribers might still fix things, but it is likely to take longer than the 3-5 weeks it took in the past.\u003Cbr \/\u003E"},"link":[{"rel":"replies","type":"application/atom+xml","href":"https:\/\/www.spamresource.com\/feeds\/3202172842820466032\/comments\/default","title":"Post Comments"},{"rel":"replies","type":"text/html","href":"https:\/\/www.spamresource.com\/2024\/09\/five-tips-for-bfcm-success-in-2024.html#comment-form","title":"0 Comments"},{"rel":"edit","type":"application/atom+xml","href":"https:\/\/www.blogger.com\/feeds\/26753622\/posts\/default\/3202172842820466032"},{"rel":"self","type":"application/atom+xml","href":"https:\/\/www.blogger.com\/feeds\/26753622\/posts\/default\/3202172842820466032"},{"rel":"alternate","type":"text/html","href":"https:\/\/www.spamresource.com\/2024\/09\/five-tips-for-bfcm-success-in-2024.html","title":"Five tips for BFCM success in 2024"}],"author":[{"name":{"$t":"Al Iverson"},"uri":{"$t":"http:\/\/www.blogger.com\/profile\/09944971155267588303"},"email":{"$t":"noreply@blogger.com"},"gd$image":{"rel":"http://schemas.google.com/g/2005#thumbnail","width":"32","height":"32","src":"\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEjBYZYwBxeOfZQrvQHhRRxtBk6-VOhQf0ldrAWqQxb9I35NZH2q1sKeV3xB7QD4oquqFJzH7s0cB6RJ3kGDeKj5cpWpXNPwKwfPS-4-webbK2qYH5rKTw1qeI0JfqHSRjYf0B-YOGLOkGtwkQeGQ_0JrxLXLh40LNpYu7qKhaV6DFEAz54\/s220\/al-ol-black.jpg"}}],"media$thumbnail":{"xmlns$media":"http://search.yahoo.com/mrss/","url":"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEiU2J2-GpKxyVz2ILBtVE23gx96CeheymWesnoh-MPkr5TYkVMc8HWUAZt6SF57UVm7qb6wCXIHzHV4ZDgDEiqsb3K1Y0Ui8WrDZqjt4hon3dV4nUndIsg9kqWc1reGOZqttRHaVaPKL8p1oV7rqVg5bWIhiCIt82RbG_1iBWvmD2n7KrW-y8EF\/s72-c\/blog-itstime.jpg","height":"72","width":"72"},"thr$total":{"$t":"0"}},{"id":{"$t":"tag:blogger.com,1999:blog-26753622.post-8494394069830154836"},"published":{"$t":"2024-08-29T06:00:00.022-05:00"},"updated":{"$t":"2024-09-26T12:40:15.920-05:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"false"},{"scheme":"http://www.blogger.com/atom/ns#","term":"gmail"},{"scheme":"http://www.blogger.com/atom/ns#","term":"google"},{"scheme":"http://www.blogger.com/atom/ns#","term":"myths"},{"scheme":"http://www.blogger.com/atom/ns#","term":"open tracking"},{"scheme":"http://www.blogger.com/atom/ns#","term":"pixel tracking"},{"scheme":"http://www.blogger.com/atom/ns#","term":"tracking"},{"scheme":"http://www.blogger.com/atom/ns#","term":"wrong"},{"scheme":"http://www.blogger.com/atom/ns#","term":"zrecent"}],"title":{"type":"text","$t":"No, Gmail did not just break all open tracking"},"content":{"type":"html","$t":"\u003Cdiv class=\"separator\" style=\"clear: both; text-align: center;\"\u003E\u003Ca href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEjyj5a4-x9yR6OYmVNzMGjmjxY_dXHi8D0DtkZ63CKUIcCdYG1LUoXUmttD5ZkTZuHopJmV5vz6dCllmXLdUcqj_u_PQiOOnFeP1VDegFjr8IySraT51SCY5dW929vQcCdGdDsJ_sFaBXV_Br3nqsYvgyzzurf1AErN9_UPyYeJ-F2hBaOPwV5g\/s1920\/unhappy-smiley.JPG\" style=\"margin-left: 1em; margin-right: 1em;\"\u003E\u003Cimg border=\"0\" data-original-height=\"1280\" data-original-width=\"1920\" src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEjyj5a4-x9yR6OYmVNzMGjmjxY_dXHi8D0DtkZ63CKUIcCdYG1LUoXUmttD5ZkTZuHopJmV5vz6dCllmXLdUcqj_u_PQiOOnFeP1VDegFjr8IySraT51SCY5dW929vQcCdGdDsJ_sFaBXV_Br3nqsYvgyzzurf1AErN9_UPyYeJ-F2hBaOPwV5g\/s16000\/unhappy-smiley.JPG\" \/\u003E\u003C\/a\u003E\u003C\/div\u003E\u003Cbr \/\u003ELet's throw some cold water on that hot take, shall we? There's a myth floating around by way of a couple of different hot takes posted to Linkedin. The myth:\u003Cb\u003E That, as of last weekend, Gmail has broken all open tracking.\u003C\/b\u003E\u003Cp\u003E\u003C\/p\u003E\u003Cp\u003ECheck your stats. Do you still have successful open tracking? I bet that most of you do. And I know that I do.\u003C\/p\u003E\u003Cp\u003EOn Monday morning I launched my email newsletter to 1,130 people. On the first day, I had 487 tracked, unique opens. By now, a total of 553 tracked, unique opens. 257 of those were clearly Gmail subscribers. My open tracking is working just fine. No, Gmail is not blocking pixel tracking, and it is not throwing up a warning for every email message that contain pixel tracking.\u003C\/p\u003E\u003Cp\u003EThese stats are comparable to last week, and slightly better than the week prior to that.\u003C\/p\u003E\u003Cp\u003E\u003Cb\u003EGmail Image Loading: What You Need to Know\u003C\/b\u003E\u003C\/p\u003E\u003Cp\u003EIf you're sending mail with permission, and you have a solid sending reputation, you're good. Nothing to see here. Of course, the standard limitations around open tracking still apply; MPP, proxies, pre-fetch, etc. But did something change last weekend, in some broad way, where Gmail no longer \"allows\" anyone to try to track opens....NO.\u003C\/p\u003E\u003Cp\u003E\u003Cb\u003EHelp! I'm seeing the warning!\u003C\/b\u003E\u003C\/p\u003E\u003Cp\u003EIf your email recipients are seeing this warning (\"Images in this message are hidden. This message might be suspicious or spam.\") at the top of email messages you send them, here's what I think is happening:\u003C\/p\u003E\u003Cp\u003E\u003C\/p\u003E\u003Cul style=\"text-align: left;\"\u003E\u003Cli\u003EYou have a poor sender reputation, or\u003C\/li\u003E\u003Cli\u003EYou have no sender reputation.\u003C\/li\u003E\u003C\/ul\u003E\u003Cp\u003E\u003C\/p\u003E\u003Cp\u003EAre you a brand new sender, or have you just moved to a new platform, IP address, or domain? Planning to send email marketing messages or newsletters from this new infrastructure? Don't fret. \u003Ci\u003EContinue with warmup.\u003C\/i\u003E Build up your sender reputation. Send wanted, engaging mail to people who have asked for it, and I have a strong suspicion, based on talking to others in the industry, that the warning will go away after a certain point.\u003C\/p\u003E\u003Cp\u003EIf your emails aren't wanted -- you don't have permission, and\/or if engagement will continue to be low, then I would expect problems to continue. I think this warning is letting you know that you have a low (or no) reputation, but not \u003Ci\u003Equite\u003C\/i\u003E\u0026nbsp;bad enough to route your mail into the spam folder instead. If things don't improve, either that banner's not going away, or you're going to end up in the spam folder.\u003C\/p\u003E\u003Cp\u003E\u003Cb\u003EBut Remember\u003C\/b\u003E\u003C\/p\u003E\u003Cp\u003E\u003Ci\u003EGmail did not suddenly drop an anvil on open tracking\/pixel tracking. \u003C\/i\u003EI myself am signed up for many marketing emails and email newsletters, as watching what folks do with email is a big part of my life. I have yet to see this warning on any message I have received.\u003C\/p\u003E\u003Cp\u003EOther folks are suggesting that those engaged in cold lead email spam may be more likely to see this warning applied to their email sends. I get less of that mail than some, so maybe that's why I have yet to run into this warning.\u003C\/p\u003E"},"link":[{"rel":"replies","type":"application/atom+xml","href":"https:\/\/www.spamresource.com\/feeds\/8494394069830154836\/comments\/default","title":"Post Comments"},{"rel":"replies","type":"text/html","href":"https:\/\/www.spamresource.com\/2024\/08\/no-gmail-did-not-just-break-all-open.html#comment-form","title":"6 Comments"},{"rel":"edit","type":"application/atom+xml","href":"https:\/\/www.blogger.com\/feeds\/26753622\/posts\/default\/8494394069830154836"},{"rel":"self","type":"application/atom+xml","href":"https:\/\/www.blogger.com\/feeds\/26753622\/posts\/default\/8494394069830154836"},{"rel":"alternate","type":"text/html","href":"https:\/\/www.spamresource.com\/2024\/08\/no-gmail-did-not-just-break-all-open.html","title":"No, Gmail did not just break all open tracking"}],"author":[{"name":{"$t":"Al Iverson"},"uri":{"$t":"http:\/\/www.blogger.com\/profile\/09944971155267588303"},"email":{"$t":"noreply@blogger.com"},"gd$image":{"rel":"http://schemas.google.com/g/2005#thumbnail","width":"32","height":"32","src":"\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEjBYZYwBxeOfZQrvQHhRRxtBk6-VOhQf0ldrAWqQxb9I35NZH2q1sKeV3xB7QD4oquqFJzH7s0cB6RJ3kGDeKj5cpWpXNPwKwfPS-4-webbK2qYH5rKTw1qeI0JfqHSRjYf0B-YOGLOkGtwkQeGQ_0JrxLXLh40LNpYu7qKhaV6DFEAz54\/s220\/al-ol-black.jpg"}}],"media$thumbnail":{"xmlns$media":"http://search.yahoo.com/mrss/","url":"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEjyj5a4-x9yR6OYmVNzMGjmjxY_dXHi8D0DtkZ63CKUIcCdYG1LUoXUmttD5ZkTZuHopJmV5vz6dCllmXLdUcqj_u_PQiOOnFeP1VDegFjr8IySraT51SCY5dW929vQcCdGdDsJ_sFaBXV_Br3nqsYvgyzzurf1AErN9_UPyYeJ-F2hBaOPwV5g\/s72-c\/unhappy-smiley.JPG","height":"72","width":"72"},"thr$total":{"$t":"6"}},{"id":{"$t":"tag:blogger.com,1999:blog-26753622.post-4219964937527551204"},"published":{"$t":"2024-08-05T07:00:00.007-05:00"},"updated":{"$t":"2024-09-04T13:31:46.802-05:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"best practices"},{"scheme":"http://www.blogger.com/atom/ns#","term":"esps"},{"scheme":"http://www.blogger.com/atom/ns#","term":"rant"},{"scheme":"http://www.blogger.com/atom/ns#","term":"zrecent"}],"title":{"type":"text","$t":"Stop it: ESP deliverability rankings mean nothing"},"content":{"type":"html","$t":"\u003Cdiv class=\"separator\" style=\"clear: both; text-align: center;\"\u003E\u003Ca href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEh_qAr9qWUgqjrAAyPygOFTzJK8jMdwnzF9Sv1MIBEgMGY__suFM4w3tUwVki3yFAMdbI97I4d9t-LSoXet9_cKLopYVO7Th6tCP6pJsk7fc3FGHqxYKQ-y_PiHDMx2_OUAL_pRmH5k8Gzh7Qmjc2B8lUPnbY06WWIkXE8p11NOmX8IwVIU1Ha9\/s1200\/simply-the-best.jpg\" style=\"margin-left: 1em; margin-right: 1em;\"\u003E\u003Cimg border=\"0\" data-original-height=\"800\" data-original-width=\"1200\" src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEh_qAr9qWUgqjrAAyPygOFTzJK8jMdwnzF9Sv1MIBEgMGY__suFM4w3tUwVki3yFAMdbI97I4d9t-LSoXet9_cKLopYVO7Th6tCP6pJsk7fc3FGHqxYKQ-y_PiHDMx2_OUAL_pRmH5k8Gzh7Qmjc2B8lUPnbY06WWIkXE8p11NOmX8IwVIU1Ha9\/s16000\/simply-the-best.jpg\" \/\u003E\u003C\/a\u003E\u003C\/div\u003E\u003Cbr \/\u003EHow many different ESP or marketing automation platforms have you used to send significant amounts of mail? I'm up to eight, more or less. I've logged into others, too, but these are the ones that I've used to send \"significant\" amounts of mail. They are:\u003Cbr \/\u003E\u003Col style=\"text-align: left;\"\u003E\u003Cli\u003EAmazon SES\u003C\/li\u003E\u003Cli\u003EAWeber\u003C\/li\u003E\u003Cli\u003EConstant Contact\u003C\/li\u003E\u003Cli\u003EMailchimp\u003C\/li\u003E\u003Cli\u003EOracle Marketing Cloud (Responsys)\u003C\/li\u003E\u003Cli\u003EPardot\u003C\/li\u003E\u003Cli\u003ESalesforce Marketing Cloud (ExactTarget)\u003C\/li\u003E\u003Cli\u003ESendy\u003C\/li\u003E\u003C\/ol\u003EI think Wombatmail might count as number nine, since, until very recently, I used my own Postfix MTA to deliver my newsletter and discussion list mail.\u003Cbr \/\u003E\u003Cbr \/\u003EAnyway, what's my point? My point is, I've gotten mail delivered to the inbox, reliably, with all nine of these platforms. They all can get you 100% inbox delivery, if you do things right. From STRICTLY the perspective of can they deliver the mail, they're all good. They all give each client, with varying levels of bells and whistles, the ability to be a good sender and enjoy deliverability success. I should know. I've tried them all.\u003Cbr \/\u003E\u003Cbr \/\u003ESo if\/when you run into somebody saying, \"Hey I rank inbox percentages from different ESPs and some are better than others,\" be skeptical. Be very, very skeptical. Because whatever they think they're measuring, they're not actually measuring.\u003Cbr \/\u003E\u003Cbr \/\u003EThat's not to say that one platform isn't better than another. They all have different features and capabilities. Vastly different user experiences. Different methods and depths of segmentation. Different content creation tools. Different integrations with other platforms and data sources. Different IP strategy calculations. Different prices. Different target markets. Some have better tools for marketing and sales tracking. Some are great for newsletters. Others are very strong on technical integrations and API automation. And so much more.\u003Cbr \/\u003E\u003Cbr \/\u003EWhen you head-to-head test one platform against another, and look at inbox placement results, there are other variables involved here, beyond the platform itself. And any inbox placement issues are a result of something being up with those other variables. Stuff like: History of domain on that platform, newness of sending from that IP address, different subdomains, differing IP reputation between your IPs on the different platforms, different content being sent between the platforms, greater history of spam complaints for sends from one platform versus the other, difference in authentication configuration between different platforms, and a bunch of other stuff that all generally point back to the sender and the sender's reputation history. NONE of these amount to \"Platform X is better than Platform Y when it comes to inbox delivery.\"\u003Cbr \/\u003E\u003Cbr \/\u003EThere are exceptions to this, but they are few and far between, and they're usually due to some sort of downtime or system issue at a given platform.\u003Cbr \/\u003E\u003Cbr \/\u003EThat's not to say that a platform doesn't have some requirements, some things they have to be doing, to help get your mail to the inbox. They are a part of it. But most of the modern platforms have their act together. They support feedback loops, one click unsubscribe, double opt-in, SPF and DKIM. If they don't accidentally send the wrong email to the wrong people or let you mail unsubscribes, you're probably going to be fine.\u003Cbr \/\u003E\u003Cbr \/\u003EOccasionally, I'll run into a platform whose default domain authentication settings result in spam folder placement. The fix in those cases is inevitably to fully and properly implement DKIM authentication with your own domain, so that mailbox providers see you as YOU, not just seeing you as Random Platform Customer #732. DKIM authentication, with proper alignment, using your own from domain, is a best practice nowadays. I don't think it's the fault of the ESP or marketing automation platform if you have inbox placement issues before you set up your domain authentication fully.\u003Cbr \/\u003E\u003Cbr \/\u003EYes, sometimes a blocklist will list an entire ESP, or Microsoft might block the shared IP pool of some newsletter platform, but who's dealing with this issue or that issue changes over time. The platforms tend to work hard to resolve those issues as much as they can, and different days bring different challenges. Snapshot view of inbox placement don't drive good platform choice recommendations, because today's issue could (and often does) get resolved tomorrow. Or the \"better\" platform today could have to deal with one of those issues themselves, tomorrow. It happens. It definitely happens.\u003Cbr \/\u003E\u003Cbr \/\u003EThere are even deliverability differentiators between different platforms; this just isn't the way to measure that. Some platforms are better than others at IP\/domain strategy, some might only support dedicated or shared IP (and not both), some might allow for easier setup of DMARC or BIMI than others (or maybe even include a default DMARC record with settings that I would never recommend nowadays), but that's not the point.\u003Cbr \/\u003E\u003Cbr \/\u003EWho really cares about this simplistic kind of \"platform to inbox\" measurement, anyway?\u003Cbr \/\u003E\u003Cbr \/\u003EHistorically, a certain type of questionable sender -- the \"grey hats,\" if you will, often skipped implementing their own authentication and would often just try to ride the reputational coattails of the default domains in use by a given platform. And some of these folks loved to be using multiple email sending platforms at a time. Send from ESP 1 on Tuesday, ESP 2 on Wednesday, or send to Yahoo from ESP 3 and to Comcast from ESP 4. That worked in 2012, and might still have worked in 2020, I think, but mailbox providers (Gmail, in particular) have since wised up to a lot of sender tricks, and the modern Gmail and Yahoo sender requirements generally reflect this. By requiring senders over a certain size to have proper, full authentication (with alignment) in place, they're saying that it no longer works to just sling as much mail as possible with reputation based on those shared, default domains.\u003Cbr \/\u003E\u003Cbr \/\u003ESo if you're THAT kind of sender, maybe you care about that different default domain reputation between platforms. As I mentioned, there is some variance there that I've observed. But for the rest of us, sending as ourselves, fully authenticating, and following permission best practices? Meh, don't worry about it.\u003Cbr \/\u003E\u003Cbr \/\u003E(And a point of clarification: NO, I don't think inbox testing is bad or useless. It just has limitations and this is one of them. Like open tracking, I still recommend doing it, and reading the results directionally to observe trends over time, but don't trust it to tell you more than it can actually tell you reliably. YMMV.)"},"link":[{"rel":"replies","type":"application/atom+xml","href":"https:\/\/www.spamresource.com\/feeds\/4219964937527551204\/comments\/default","title":"Post Comments"},{"rel":"replies","type":"text/html","href":"https:\/\/www.spamresource.com\/2024\/08\/stop-it-esp-deliverability-rankings.html#comment-form","title":"0 Comments"},{"rel":"edit","type":"application/atom+xml","href":"https:\/\/www.blogger.com\/feeds\/26753622\/posts\/default\/4219964937527551204"},{"rel":"self","type":"application/atom+xml","href":"https:\/\/www.blogger.com\/feeds\/26753622\/posts\/default\/4219964937527551204"},{"rel":"alternate","type":"text/html","href":"https:\/\/www.spamresource.com\/2024\/08\/stop-it-esp-deliverability-rankings.html","title":"Stop it: ESP deliverability rankings mean nothing"}],"author":[{"name":{"$t":"Al Iverson"},"uri":{"$t":"http:\/\/www.blogger.com\/profile\/09944971155267588303"},"email":{"$t":"noreply@blogger.com"},"gd$image":{"rel":"http://schemas.google.com/g/2005#thumbnail","width":"32","height":"32","src":"\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEjBYZYwBxeOfZQrvQHhRRxtBk6-VOhQf0ldrAWqQxb9I35NZH2q1sKeV3xB7QD4oquqFJzH7s0cB6RJ3kGDeKj5cpWpXNPwKwfPS-4-webbK2qYH5rKTw1qeI0JfqHSRjYf0B-YOGLOkGtwkQeGQ_0JrxLXLh40LNpYu7qKhaV6DFEAz54\/s220\/al-ol-black.jpg"}}],"media$thumbnail":{"xmlns$media":"http://search.yahoo.com/mrss/","url":"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEh_qAr9qWUgqjrAAyPygOFTzJK8jMdwnzF9Sv1MIBEgMGY__suFM4w3tUwVki3yFAMdbI97I4d9t-LSoXet9_cKLopYVO7Th6tCP6pJsk7fc3FGHqxYKQ-y_PiHDMx2_OUAL_pRmH5k8Gzh7Qmjc2B8lUPnbY06WWIkXE8p11NOmX8IwVIU1Ha9\/s72-c\/simply-the-best.jpg","height":"72","width":"72"},"thr$total":{"$t":"0"}}]}});