Surprise! Internet filled with Junk

Websense reports that in the latter half of 2009:
  • 13.7 percent of searches for trending news/buzz words (as defined by Yahoo Buzz & Google Trends) lead to malware,
  • 95 percent of user-generated comments to blogs, chat rooms and message boards are spam or malicious,
  • 35 percent of malicious Web attacks included data-stealing code,
  • 58 percent of data-stealing attacks are conducted over the Web, and
  • 85.8 percent of all emails were spam.
Read more about it here.

WHOIS Privacy Protect -- What Spamfighters Think

As others have mentioned, a recent court ruling suggests that when accompanied with "intentional spamming," hiding who owns a domain behind a "privacy protect" service (such as Domains by Proxy) could mean that the sender is in violation of the CAN-SPAM law. But let's set that aside for a moment. Even if there wasn't a potential legal issue, do recipient systems and anti-spam groups find privacy protect to be a reputable practice? Let's ask a few smart anti-spam experts what they think.

What is this thing?

If you're viewing this on www.spamresource.com, or if you click through to the site from your RSS reader, you'll now notice a "Co-reg Mail Received" section just to the right of the post on the site. This highlights IP addresses that have recently sent mail to the mailboxes that I use to track mail sent by "co-registration" or "lead generation" senders. Companies in this space often buy "feeds" or "feed paths" from other companies, and there is much data sharing back and forth. I just wanted to start tracking who's actively sending mail to my accounts, and this was a quick and easy way to do it. Keep an eye out as I update this section with more information over time. Might be neat to see how many emails this mailbox has received, how many times an IP address has been seen, etc.

I'm not alleging that this mail is spam, and most of the mail I see seems to comply with US federal law. That's not to say that senders in this space don't engage in practices that can cause significant deliverability issues. If you and a thousand other senders are all mailing to the same email lists, it seems as though a "tragedy of the commons" effect could apply, wherein ISPs find none of the senders to be sending desirable, wanted mail.
 
As always, your feedback is welcome.

Word to the Wise Delivery Wiki

Laura Atkins just announced the Word to the Wise Delivery Wiki, a cool new deliverability resource. Very cool!

My Delicious links account isn't anywhere near as awesome as the WTTW Wiki, but it's still out there and it's something that I use every day. Looking for information about Comcast? Just add "comcast" to the URL. International ISP and legal links? Add the word "international." Etc.

Who is this Ken Magill guy anyway?

A client asked me the other day, "Who is this Ken Magill guy anyway? Who reads his stuff? Does it matter?" I guess the answer to that is yeah, I've found what Ken has written to be highly insightful. After all, I've blogged about or linked to his articles more than two dozen times here on Spam Resource. Go see for yourself.

Engagement: Best Practice for Years

I just stumbled across this link to an Email Diva column from early 2007, talking about how to improve your list hygiene through re-confirmation and dumping people that never open and click. In other words, keep your list engaged, and dump un-engaged segments, after salvaging what you can from them. I guess that means that the engagement train has apparently been heading toward us for quite a long time!