Speaking of Tagged.com

Tagged.com, who previously won their own anti-spam lawsuit, has yet again had to deal with spam allegations leveled against them.

The Contra Costa Times reports that "Tagged.com has agreed to pay a $650,000 settlement and halt deceptive practices in which millions of people unknowingly gave the site access to their entire e-mail contact list, the San Francisco District Attorney's Office said Monday."

SFGate Blogger Zennie62 writes, "Tagged.com, started in 2004, may claim a membership based of 80 million and be the third largest social network, but after this let's see how many people stick around. At a tech lunch event held in 2006 in Downtown San Francisco, one of the founders bragged to this blogger that Tagged.com was worth $700 million."

And let's not forget, Time Magazine called Tagged.com "The World's Most Annoying Website" last year.

CAN-SPAM Compliance Impacts Deliverability?

This morning I spent a few minutes going through my Gmail spam folder, looking for legitimate mails that might have been accidentally marked as spam by the Gmail system. It's rare, but it happens.

I found a message from 3GStore.com, a company I purchased an antenna from, once upon a time. I really don't want to receive emails from them. I'm not likely to be a repeat customer, and I'm eager to get "edge case spam" - things that might be considered spam or not, maybe from companies that I signed up for, out of my mail stream, so that I can trust my spam folder to contain "true" spam, because I'm a bit of a data geek and want to be able to write a script that parses that information and logs it.

Beware: Free Gift Card Ads

Watch out for those ads offering you free gift cards, free iPads, MacBooks, whatever. Invariably the goal of the person behind the ad is to get as much personal information out of you as possible, so that they can sell that data to various marketers. Who will then sell that data to other marketers. Who then market to you repeatedly. And sell the data to even more marketers, who also market to you repeatedly. Lather, rinse, repeat.

Consumerist and MacWorld warn readers about these kind of ads, specifically ones found on Facebook. They call them scams. I'm not sure if that term is accurate or not. It might be. But what I do know for sure is that they are email avalanches in the making. You remember my Co-reg tracking project? The 11,000+ email marketing messages I've received in response to me signing up on just a handful of websites? Well, most of those websites are exactly the kind of ones that Consumerist and MacWorld are warning you about.

These "free gift" sites take the data from the one or two forms you fill out, and sell it all over hell and gone. That's why I've got individual addresses that have received 200+, 500+ or even 1000+ "fabulous offers."

This is the exactly the kind of co-registration or lead generation thing that gives email marketing a black eye. Email marketers, put yourself in the consumer's shoes. Do you really want to do that to your email account?

Do you track your opt-in data?

Hey, if you're running a marketing program, if you manage a marketing list, I have to ask: Are you tracking where and when and how each recipient signs up for your email list?

Surprisingly, I'm finding that many marketing managers aren't tracking this. This is sad, because sometimes this data is the last line of defense against you getting sanctioned over allegations of sending spam.

Harvard Business Review Is DEAD Wrong About Opt-Out

Blue Sky Factory's DJ Waldow has posted an excellent rebuttal to this awful Harvard Business Review article pining for opt-out email marketing. I think DJ's response is spot on; the HBR article was written by somebody seemingly out of touch, someone who is suggesting that practices need to change without providing any compelling reason or data as to why opt-out is supposedly better.

Your Help Needed: Sign me Up!

Hey, I created this Gmail account -- shipplingnine@gmail.com -- and I'd love to see what you can get it signed up for. Spam, non-spam, edge case stuff, what have you. Could you do me a favor and sign it up for various things? I'm not quite sure what I'll do with the mail that comes through; maybe check the sender scores on all the IPs that send the mail, look for some non-CAN-SPAM compliant senders, maybe build some summary reporting to share with the internets, who knows what. Regardless, I'm thinking it might be fun to see what comes through. So, would you be willing to help me out?

Again, that address is shipplingnine@gmail.com. Thanks in advance!