How Do I Avoid the Spam Filter?

Savvy deliverability expert Karen Balle answers a common but important question: How do I avoid the spam filter? And follows it up with a spot-on 6-Step Plan to Escape the Spam Folder.

Hello, Verizon Media Postmaster!

Verizon Media (previously known as OATH, previously known as Yahoo, previously known as AOL) has just launched their new Postmaster Site. Check it out!

As announced on their Postmaster Blog by Lead Postmaster Lili Crowley.

I think it's fair to assume that the legacy AOL Postmaster site is likely to shut down at some point in the near future. It brings a tear to my eye, as that site goes back quite a long time. Here it is in 2003, courtesy of the Internet Archive.

The latest trend at D.C. restaurants? Spam. And it’s delicious.

Sometimes you get tired of working on email spam and just want to go out to dinner. To eat ... spam? Read about spam musubi and more courtesy of the Washington Post.

How to Make Sure Important Emails Stay Out of Your Spam Folder

Today, Gizmodo explains how to train Gmail, Outlook/Windows Mail, and Apple Mail on what shouldn't be considered spam.

They left out filter rules in Gmail -- it's pretty easy to create a filter rule in Gmail where the action is "never send to spam" -- this comes in very handy for me, as a lot of the mailing lists I'm on talk about spam and sometimes include samples. Though they might legitimately be spam, if they go to my Gmail spam folder, it makes it hard to see them.

GPT Downtime

Over on the Mailop list (ignore the SSL warning, that is a long-standing issue), people are noting that Google Postmaster Tools has been missing data and/or been glitchy and/or disallowing new domain registrations over the past days. If you had trouble before, you might want to try again now -- a few folks are saying that things seem to be getting better as of today (Wednesday), though it is unclear as to whether or not all missing historical data will be populated.

For more on Google Postmaster Tools, start here.

DMARC Policies Up 250% In 2018


Look at the explosive growth of DMARC implementations! This is great to see.

Read more about it over on dmarc.org.