Google announces BIMI Support for Gmail

BIMI is coming to Gmail! We knew it was coming, and now here we go: the first details of the BIMI pilot at Gmail.

From Google's Karthik Lakshminarayanan and Neil Kumaran, posted on July 21, 2020: "Today, we’re excited to announce the pilot of another standard we’ve been working on: Brand Indicators for Message Identification (BIMI). Our BIMI pilot will enable organizations, who authenticate their emails using DMARC, to validate ownership of their corporate logos and securely transmit them to Google. Once these authenticated emails pass all of our other anti-abuse checks, Gmail will start displaying the logo in existing avatar slots in the Gmail UI." Read all about it here.

(H/T: Jakub Olexa from Mailkit)