Spam Resource: All Things Deliverability

Today’s guest post comes from Skyler Holobach! I’ve known Skyler forever, as one of our fellow deliverability experts in this world of email, and now she runs her own company focused on email deliverability consulting, incident response, and advising new ESPs on what features t…

I was director of deliverability for ExactTarget, later called Salesforce Marketing Cloud, for fifteen years. I still help a number of companies and consultants with issues related to SFMC-deliverability today. And, a number of other clients I help utilize the email marketing a…

Breaking up with cold emails: a three-part blog series, by Nout Boctor-Smith and Erin Andress , who have graciously consented to allow the series to be republished on Spam Resource. Why? Because I think it's very important that we offer options to those asking the question…

Breaking up with cold emails: part 3 of 3: A solution-driven guide to smarter lead generation strategies, by Nout Boctor-Smith and Erin Andress , who have graciously consented to allow the series to be republished on Spam Resource. Why? Because I think it's very important …

Breaking up with cold emails: part 2 of 3: A breakdown of compliance issues, deliverability challenges, and the real costs of cold emailing today, by Nout Boctor-Smith and Erin Andress ,  who have graciously consented to allow the series to be republished on Spam Resource. Wh…

Breaking up with cold emails: part 1 of 3: An in-depth look at why cold emails fail and how outdated they've become, by Nout Boctor-Smith and Erin Andress , who have graciously consented to allow the series to be republished on Spam Resource. Why? Because I think it's …

For your Friday time waster, please enjoy this version of Daft Punk's song "Beyond" (from the album Random Access Memories), with a little help from Michael McDonald's "I Keep Forgettin' (Every Time You're Near)." (Youtube link here .) These …

Virgin Media O2 has announced that it is transferring the ongoing management of its consumer email service to Junara, a dedicated email provider owned by Atmail. The announcement comes via Alan Stott, Chief Operating Officer at Virgin Media O2 , who framed the change as a way f…

American multinational mass media, telecommunications, and entertainment conglomerate Comcast has somewhere north of 30 million customers with Xfinity residential broadband internet service. And while they don't publish numbers around what percentage of that subscriber bas…

Black Friday/Cyber Monday approaches! What will this year hold in the way of deliverability challenges? When I surveyed readers last year about their biggest mailbox provider challenges during Q4, Microsoft Outlook.com took the top spot. Microsoft was clearly the biggest sourc…

If you or your users rely on Apple Mail on macOS to access Microsoft 365 work or school accounts, you may soon run into unexpected sync disruptions. Starting October 1, 2026, Microsoft began disabling Exchange Web Services (EWS) by default in Exchange Online as part of a phase…

It's time for a trip down memory lane. We're going way back. Before "deliverability" was even a recognized industry term, our attempts to protect the inbox weren't called "email security." Instead, we called it "spam fighting." Back in …

Looking to hire a deliverability consultant to help investigate and fix your inbox woes? J ennifer Nespola Lantz can help. She and I previously worked closely together at Kickbox, working side-by-side to provide expert deliverability services consulting, solving the tough prob…

When you’re launching a brand new SaaS application or service, you know it’s going to send emails. That means you’ve got to pick an email delivery service. Which API are you going to use to allow your new app to send transactional emails to the world? Luckily, the market is cro…

I’ve written about backscatter before . (And so has USA Today .) And I’ll probably write about it again. Backscatter, at a high level, is deceptively simple. Somebody forges your domain. Somebody sends a bunch of junk email. A lot of that junk email gets rejected. Spam filters…

Another regional internet service provider is getting out of the consumer mailbox hosting business. TDS Telecom has announced that it is winding down inbox hosting, handing off email duties to third-party mailbox provider Everymail . If you manage email list hygiene or delivera…

Sometimes progress in email marketing best practices feels like two steps forward, one step back. Over the weekend, three emails landed in my inbox that were technically legal under US law, but pretty out of touch with modern email marketing best practices. Upon investigation, …