Spam Resource: All Things Deliverability

SNL made me laugh with this one, and only partly because my wife actually does own a bookstore. Are you a woman who owns a bookstore or teaches books? Do you attend multiple book…

What's a smish? This is a smish , phishing via text messages. They're coming fast and furiously lately, the latest template seems to be all about fake toll road fines. Tr…

Deliverability continues to evolve, and you need data, knowledge and insight if you're going to keep up. In Validity's latest State of Email Live webinar , Guy Hanson (V…

Apple Insider and others are reporting that the iOS 18.3.2 update may have introduced a bug into Apple Mail that impacts email delivery. Senders aren't going to see a negativ…

Did you know that Eric Goldman 's Technology and Marketing Law Blog is twenty years old as of February? I find it to be an absolute must read for those looking to better und…

A.I.: Artificial Intelligence (also, me, Al Iverson! But today, the focus is on Artificial Intelligence. I'll try to write it as A.I. to help make it clear). As A.I. rapidly …

I usually write about email, email marketing, and deliverability. And I try to keep it classy. But on Friday, I give myself permission to get weird. And what better way to do tha…

Introduction Email deliverability success is essential for ensuring your messages reach your subscribers' inboxes. For Klaviyo users, understanding best practices can signif…

Recently, I had the pleasure of being featured in Email Love’s "Email Peeps" series , where I got to talk about my journey in email technology, my thoughts on deliverab…

By one reckoning, Yahoo Mail apparently has 225 million active users . That's nothing to sneeze at. And they've been there since nearly the beginning of webmail, having a…

Today I’m focusing on email signup form best practices, or: how to keep the crap out of your list. You might think that nothing bad will ever happen to you, but it will. Even on…

Greetings, email marketers and other fellow humans of planet earth! It’s Friday, and you know what that means—it’s time to ditch the stress, embrace the groove, and get smooth. A…

Just a quick little peek at data today. This time around, it's month-by-month counts of MX records, in the top ten million domains, that point at servers with "Mimecast&…

It's time to talk data! And I do love talking data! Join me (Al Iverson) along with Guy Hanson and Danielle Gallant from Validity , on this upcoming free-wheeling webinar , …

Hey, fellow email geeks! Let’s talk about Gmail tabs. Love ‘em? Hate ‘em? Just kinda tolerate ‘em? I want to hear from you. I've been talking a lot lately about Apple Mail…