Google Postmaster Tools doesn’t like us. How can I fix it?

Are you struggling with how to improve your sending reputation in Google Postmaster Tools? 250ok's LoriBeth Blair just published a very insightful blog post on this very topic.

Mailkit's BIMI Inspector Tool

Trying to publish a BIMI record? Wondering if you've done it correctly? Mailkit has this cool new tool in beta that will help you check and validate your BIMI record. Check it out!

AOL & Yahoo Mailbox Merger: It’s Done!

Verizon Media (aka Oath, aka Yahoo & AOL) folks report that the merger of the AOL user base into the Yahoo Mail infrastructure is complete! Congrats! I'm sure it was a long, hard road.

The bad way to do this would have been to keep the AOL accounts alive on some old, deprecated server cluster that people will eventually forget about, and some day it would crash and data would be lost. So while it was harder up front to immediately consolidate everyone onto one single platform, I'm definitely sure that in the long term, it's for the best.

When Gmail Was First Announced, People Thought It Was an April Fools' Joke

Gmail just turned 15 years old! Hard to believe that when it was announced on April 1, 2004, some people actually thought it was an April Fools' joke.

And now? Gmail's pretty much in charge of email. Don't count out Microsoft and Verizon (Yahoo), but most B2C senders will tell you that Gmail houses the largest single pool of subscribers that they send messages to.

And here's Google looking forward: Hitting send on the next 15 years of Gmail.

AMP: The next big thing?

AMP (short for “Accelerated Mobile Pages") is a method to place dynamic content in email messages, announced by Google, now supported in Gmail, and with Verizon (AOL/Yahoo) now announcing support for it. What is it? Should you care? Want to learn more about it? Lifehacker has posted a pretty good overview of it, albeit from a user's perspective. It's worth a read.

How Do I Avoid the Spam Filter?

Savvy deliverability expert Karen Balle answers a common but important question: How do I avoid the spam filter? And follows it up with a spot-on 6-Step Plan to Escape the Spam Folder.