Spam Resource: All Things Deliverability
I'm Al Iverson and I'm here to help. You've got questions about email deliverability? Find answers here! This is where I've been writing about email technology, sender requirements and best practices, email authentication, stopping spam, and more, for twenty-four years. And if you can't find an answer in one of the 1700+ articles here, drop me a line with your question, and I'll try my best to follow up. And don't forget to subscribe to my email newsletter, so that you'll get updated info pushed to your inbox weekly.
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The Case for Reactivation (and Sunsetting)

The Case for Reactivation (and Sunsetting)

We often talk about the importance of "keeping a clean house" when it comes to deliverability. But list hygiene isn't just about bouncing bad addresses; it’s about managing the entire subscriber lifecycle to ensure mailbox providers see you as a sender people actually want to hear from. Jessica Fern Hunt , a very smart deliverability consultant over at Twilio, recently shared a must-read post on LinkedIn regarding the "Case for Reactivation Campaigns." Jessica highlights a t…

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The Latest Deliverability News

ICYMI: BIMI success stories and data

Curious about BIMI adoption rates? Looking for BIMI success stories? The fact is, BIMI helps boost email engagement. And if you’re looking for the data to make the business case for BIMI, this recent webinar has what you need to help you support the argument for implementing a …

More on DKIM2: VERP, async bounces, signatures and hops

As you might have seen me mention on Linkedin this week, I'm still working to fully wrap my head around DKIM2, specifically thinking about a couple of different things: the impact on DMARC and the impact on ESP platforms. Let me tell you what I know and what I don't kno…

GMX/WEB.DE/mail.com moving to inbound DMARC enforcement

Staff from mailbox provider GMX/WEB.DE/mail.com (1&1 Mail & Media GmbH) have just announced on the Mailop list that they'll begin enforcement of DMARC checks in a phased rollout over the coming weeks. What does this mean? It means that if you publish a DMARC polic…

Zeta: Q1 2026 Email Marketing Benchmarks

Zeta Global just posted their latest email and SMS benchmark report. Curious about open, click and unsub percentages across a whole bunch of industry sectors? Zeta's got that. Retail, Financial Services, Travel and Hospitality, Media and more. It's good stuff, especiall…

Microsoft DKIM Failures? Check for double headers

Another day, another issue with DKIM signatures. As has happened before, and as will likely happen again, everything looks great for an email message at mailbox provider A, but gets rejected or otherwise runs into trouble at mailbox provider B. If you’ve been in email deliverab…

DELIVTERMS: MTA-STS

It's time for another installment of our DELIVTERMS series here on Spam Resource, where we help you digest and understand the alphabet soup of email technology. Today, we're looking at MTA-STS (and TLS Reporting). MTA-STS stands for: Mail Transfer Agent-Strict Transpor…

Webinar Alert: When Email Deliverability Isn't Enough: Turning Trust Into Brand Impact

If you want to learn more about the value of and potential benefit from BIMI (Brand Indicators for Message Identification), the inbox logo standard that helps you build email trust and boost engagement with your subscribers, then this is the webinar for you! Join Al Iverson (Va…

Mickey Chandler: DKIM Failing at One Domain Is Not a Key Issue

My friend Mickey Chandler recently posted a great new blog post explaining what an email sender can do with DMARC aggregate reporting. Specifically, what the reporting can tell you with regard to troubleshooting mailbox provider-specific email authentication failures. What you …

What is DKIM2? What do you need to know?

There have been a few different blog posts, Linkedin posts, and email newsletters talking about DKIM2 lately. And oof, most of them seem to get one or more of the details wrong. People mean well, so let's forgive them -- this is a complex thing, and it's easy to misunde…

Now hiring: Adobe

Adobe is looking for an email deliverability consultant! Could that be you? Maybe so, if you've got at least 2-4 years of email deliverability experience, outstanding presentation and communication skills, know your way around deliverability tools and are able to read deliv…

The Case for Reactivation (and Sunsetting)

We often talk about the importance of "keeping a clean house" when it comes to deliverability. But list hygiene isn't just about bouncing bad addresses; it’s about managing the entire subscriber lifecycle to ensure mailbox providers see you as a sender people actu…

Weird DKIM failures? Check your header lengths

If you’re running into issues with DKIM signatures failing when sending to Microsoft domains, but working fine elsewhere, one thing to check is that your various email headers aren’t too long or wrapped improperly. Postmark’s blog post from January touches on this very issue ; …

Interview with Sam Masiello

It was a pleasure to sit down for a special edition of the Valimail “Ask Al” video series for a Q&A with an old friend and industry veteran, Sam Masiello. Sam and I go way back to the early days of anti-spam and email security, but his career has since evolved into a securi…

Relief for marketers? Washington email law amended

If you've been following the legal landscape for email marketing, you're likely aware of the "litigation gold rush" happening in Washington State. Thanks to a strict interpretation of the Washington Commercial Electronic Mail Act (CEMA), even the smallest tec…

When Gmail broke the rules: What a two-day glitch taught us about user intent

Steven Lunniss, Director of Deliverability for email marketing provider Cordial, was able to answer a very important question back in January, thanks to an unexpected glitch. The question: What happens to engagement and subscriber sentiment when your email messages are unexpect…

Industry: Apple to enter B2B mailbox space, Amazon exits

Here’s a quick update on recent comings and goings in the business mailbox provider space. Amazon to wind down Workmail offering Amazon just announced that they are shutting down their corporate mailbox solution Workmail. The service officially ends just about a year from now,…

DELIVTERMS: Hashbusting

It is time to clarify another technical concept here on Spam Resource, in our series DELIVTERMS, where we decode email and related acronyms and terms, helping you better understand the messaging ecosystem that surrounds you. Today, the word we’re defining is: hashbusting . If y…

Dan Stevens: Why I Built a Flat-Rate ESP in 2026

My friend Dan Stevens (who founded email verification platform Kickbox and hired me there once upon a time) has rejoined the email community! After seeing him announce unMTA , I invited him to author a guest post here to share thoughts about his new venture and what his goals …

Choosing the Right Subdomain

What happens if you choose the wrong subdomain? Does everything explode and the submarine sinks to the bottom of the ocean? Not really, but there are indeed some considerations around choice of subdomain for your various types of email messages. I recently tackled this topic in…

Podcast Fun: 175 Years of Email Experience (and counting)

I recently sat down with a bunch of new friends to sit for a podcast recording. The podcast, Email’s Not Dead , is “about how we communicate with each other and the broader world through modern technologies.” Joining me on this adventure? Jonathan Torres, Eric Trinidad, Thomas …

Cool Tool: Sender Audit by Simon Bressier

Looking for an easy way to validate that your email is configured correctly? While technical compliance is only part of the deliverability equation (don’t forget our old friends reputation and engagement), it’s still very, very important to make sure you get it right: DNS confi…

Meet Jason Morrow, Senior Email Designer & Developer

Hey, you! Are you looking for work? It’s rough out there, I know. I want to help, if I can. Every now-and-then I’m going to share a post that highlights the name and focus areas of a smart expert in the email space who is looking for work. My goal is to assist with a bit of ext…

Friday Fun: Clint Eastwood by Gorillaz

Well, since this song was originally released (in 2001) the future has indeed been movin' on. I don't know that I have any sunshine in a bag, but even lacking that, it was still great fun to see Gorillaz on SNL last week, and I rather enjoyed this little bit of time tr…

Fun with Gmail Tabs via IMAP

Like Gmail tabs? Want their categories to trickle down into your email client, if you’re not using Gmail's email client? Do you ever wish that the categories would show up as IMAP folders in Thunderbird? If you’ve answered yes to any of these questions, this clever hack mig…

Litmus Live Recap: Where are we headed in 2026?

I had a lot of fun joining Validity's Guy Hanson and Danielle Gallant recently, in our Litmus Live session, where we spoke to the topic of where email marketing is headed in 2026. And we covered a lot in that 30 minutes: deliverability trends, AI in the inbox, the future o…