Spam Resource: All Things Deliverability
I'm Al Iverson and I'm here to help. Got questions about email deliverability? You’ve come to the right place! For 25 years, I’ve been writing about email technology, sender requirements, authentication, spam prevention, and deliverability best practices. With over 2,000 articles in the archives, there’s plenty to explore. Can't find what you're looking for? Drop me a line with your question and I'll do my best to follow up. And don't forget to subscribe to the email newsletter to get fresh deliverability insights delivered straight to your inbox every week or two.
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Goofus and Gallant: 3 Missed Opportunities to Do the Right Thing

Goofus and Gallant: 3 Missed Opportunities to Do the Right Thing

Sometimes progress in email marketing best practices feels like two steps forward, one step back. Over the weekend, three emails landed in my inbox that were technically legal under US law, but pretty out of touch with modern email marketing best practices. Upon investigation, I had some past connection to each sender: a long-forgotten service, a parent company, or something buried deep in the terms and conditions. Remember Highlights for Children and the classic " Goofus and Gallant " co…

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Goofus and Gallant: 3 Missed Opportunities to Do the Right Thing

Sometimes progress in email marketing best practices feels like two steps forward, one step back. Over the weekend, three emails landed in my inbox that were technically legal under US law, but pretty out of touch with modern email marketing best practices. Upon investigation, …

Dead domain: mydurango.net

If you've got email subscribers on your list from Colorado and New Mexico, take note: the mydurango.net email domain is officially dead. Ting Internet, owned by Tucows, acquired regional communication provider Cedar Networks (Zippytech) back in November 2019, and since has …

Bad Ideas: Why Giving Your Email List to a Third Party Is Just Dumb

A story recently broke on 404 Media that made deliverability experts everywhere cry a little inside: YouTube channel Channel 5 admitted to handing a CSV file of its email subscribers over to a third party so that person could market a new product to them. Putting aside the spe…

iOS27: Bringing Apple Mail Improvements

Apple will officially release iOS 27 on Monday, September 14, 2026. With that release comes an updated version of Apple Mail on mobile. 9to5Mac (and others) say that improvements will include faster message loading, more reliable search, and more. Will there be other impacts? …

New from Validity: The Heatwave Domain Blocklist

Validity just launched something very interesting: the Heatwave Domain Blocklist , and the goal is to identify and measure reputation of domains engaged in “synthetic warming” (automated exchanges between controlled mailboxes designed to make a young domain look trustworthy) an…

GPT: Let’s Talk Deliverability Analysis

Google Postmaster Tools V2, in both its user interface and API, offers information that they call a “Deliverability Analysis” (or “DeliverabilityStatusVerdict”) which attempts to provide plain language feedback and guidance on how Gmail recipients feel about your email messages…

Ask Al: GPT Transition, Reputation, and Issues

In my latest Ask Al video for Valimail , I walk viewers through the current state of Google Postmaster Tools , the very important sender feedback portal that helps to guide us all on how to maximize our chances of getting our email messages delivered to the Gmail inbox. Join me…

Mailbox full: Not always an inbox problem

When an email bounces back with a "mailbox full" or over-quota SMTP rejection, the standard assumption is that a subscriber has let thousands of unread messages pile up in their inbox. For Gmail users, that assumption might actually be wrong. As Mark Hachman points ou…

Google Resurrects Its Verified Political Sender Program

Remember Google's program to verify US political senders? (Which Jennifer Nespola Lantz covered for Spam Resource back in 2022, see here and here to revisit that bit of history.) Well, it's back. The Gmail Verified (Political) Sender Program returns, re-launching Sept…

Apple Not Changing "Hide My Email" Addresses After All

In July, I reported that Apple planned to migrate domains for both iCloud Private Relay (Sign in with Apple) and "Hide My Email" over to a new shared domain: private.icloud.com. While existing legacy addresses were set to keep working, all newly generated addresses …

Having trouble adding users and domains in GPT V2?

Multiple folks have reached out asking why they're having trouble adding new domains or users in the new Google Postmaster Tools (GPT) V2 interface. In my own testing, adding domains and users generally does work, but with a few notable quirks. The primary issue is a UI ref…

I’m a DMARC fan. Are you?

Based on this totally scientific, absolutely guaranteed to be accurate poll that I ran on Linkedin for the past week or so, DMARC is almost universally loved. A couple of people got a bit snarky in the comments, pointing out the “social media effect” and that this was like ask…

GPT: V1 Retirement and Important Updates

Things are happening in the world of Google Postmaster Tools. If you’re a long time user of Google’s sender reputation dashboard known as Google Postmaster Tools ( what is that? ), you may have already seen the warning: As of October 31, the legacy version of Google Postmaster …

Ask Al: How do you actually set up a BIMI logo?

In previous videos, I’ve talked a lot about BIMI sender logos, often in the abstract. Many people do seem to understand what a BIMI logo is, by now. All well and good, but I did recently have somebody ask me, okay, well, I think I kind of get it, but how do you actually DO it. …

Email Isn't Dead, and Neither Is This Blog: Spam Resource at 25

When I published my very first post back in August 2001, I never envisioned that I'd still be sitting at a keyboard twenty-five years later talking about email deliverability. A quarter of a century. Twenty of those on Google's Blogger platform. That is an internet eter…

No Reply, Not Your Domain? Yes, Problem

As reported by Ars Technica , security researcher Cory Solovewicz owns the domains noreply.net and noreply.us. Every day, he sees nearly 700 inbound email attempts to addresses on those domains. That is a massive amount of misdirected mail, and it's leaking personally ident…

Fun with data: Progressive sender list breakdown

Here's a quick data snapshot that a friend was kind enough to share. The friend manages a smaller progressive sender email list, and he brought this out when we happened to be chatting about the new APRF feedback standard . Right now, Comcast is the only provider offering u…

Lukas Lunow: Why Does Microsoft Trash My Emails?

If you're living in the land of Salesforce Marketing Cloud and struggling when it comes to getting your emails reliably delivered to Microsoft inboxes, then this guide is for you. A longtime Salesforce consultant (and previously an expert solutions consultant for the Salesf…

You should hire: Jennifer Nespola Lantz

My friend, expert deliverability consultant, Jennifer Nespola Lantz , recently posted to Linkedin that the broad layoffs happening in tech right now have reached her. In her post , she writes: Hello everyone! I'm looking for work. Full-time, contract, consulting, and so on!…