Do you know what a mail merge variable is? I used the term the other day in an email to a coworker and they were confused. An email list attribute? A personalization string? What do you call those? What does your email platform call those? You know, the bit where you put in DEAR $FIRST_NAME, and it gets swapped out with DEAR BOB, DEAR EDNA, DEAR KATY PERRY, etc. I call them mail merge variab…
