Showing posts with the label oracle

What’s up with AMP for Email in 2024?

Wondering what’s up with AMP for Email ? Email interactivity was a tricky thing to design and implement, and there were lots of hurdles and concerns along the way. But I was (and…

Oracle: 13 Warning Signs of Email Deliverability Problems Ahead

Whenever somebody starts to have deliverability problems, the first question I ask is, "What changed?" Because usually drives a deliverability issue is found through a …

Chad S. White: 4 Ways to Maximize Double Opt-In Confirmations for Email

Oracle's Chad S. White recently shared four fantastic tips on how to maximize your response rate when implementing a double opt-in (aka confirmed opt-in) process. It's a…

Oracle: One Year Later: Apple MPP

Over on the Oracle Blog , Clint Kaiser, Daniel Deneweth, Jason Witt note that we’re at the one year anniversary of the launch of the Apple Mail Privacy Protection functionality. …

AMP for email: where did it go?

Whatever became of AMP for email? Once upon time I tried to keep track of its current status , and it feels like that status hasn't changed too much since then -- particula…

From Oracle: BIMI: Benefits and Howto

You should read: This great blog post from Oracle's Daniel Deneweth . In it, he explains that BIMI is "the carrot to get email marketing managers to fully authenticate&q…

Verizon Retiring Inactive Email Addresses

Oracle Marketing Cloud's Kevin Senne reports that Verizon is telling subscribers that verizon.net email addresses unaccessed for 180 days will be deleted. This is yet anothe…