fbls
Validity Universal Feedback Loop Service adds 2 new ISPs
Return Path (now Validity ) manages a number of ISP feedback loops for ISPs all around the world. They've got a signup and management in...
Topic
return path
deliverability monitoring
Validity launches Everest, their new "email success platform"
As part of my ongoing quest to document every possible deliverability monitoring tool, suite of tools, or services , today I share with you ...
250ok
Other Deliverability Monitoring Vendors?
Besides Return Path and 250ok (now both owned by Validity ), and eDataSource (now owned by SparkPost ), here are three other deliverabili...
250ok
Validity to Acquire 250ok
When I ask myself, what vendors are there in the deliverability monitoring tools space, I think of three primary vendors: Return Path, 250ok...
feedback loops
Return Path launches Universal FBL
If you manage ISP Feedback Loop (FBL) subscriptions for a set of sending IP addresses, you'll like this. Return Path just launched wha...
engagement
File under obvious? Engagement rules!
A bunch of friends have been forwarding around this link to an article from "EContent" entitled " Research Finds Email Sender...
blog
More on "Smart Unsubscribing"
I mentioned recently that Google has implemented a feature wherein they'll suggest to "Inbox by Gmail" users that the user ma...
dkim
LaPoste Now Offering DKIM-based ISP Feedback Loop
A representative of French post office and webmail provider LaPoste announced on LinkedIn yesterday that LaPoste.net now offers support for...
agari
Use the SECOND WEIRD TRICK when implementing your DMARC record
SendGrid's Kirill Popov left a most helpful and timely comment on my previous DMARC record-related post . He writes: "Even if you...
birthday
Congrats to Return Path!
Chairman and CEO Matt Blumberg just announced that Return Path is now sixteen years old ! Congrats to everyone over at Return Path. That...
IP addresses
Return Path: When is it OK to Use a Shared IP Address?
Return Path's Tom Sather explains when it's OK to use a shared IP address . Basically, when your volume is very low. He suggests tha...
list-unsubscribe
Microsoft Updates Use of List Unsubscribe Header
What is a list-unsusbcribe header, you might ask? It's an email header, typically hidden from the end user, that includes information th...
gmail
Does Gmail use Spamhaus blacklists?
Probably, implies Return Path based on a correlation between a typical Spamhaus blacklisting and drop in inbox delivery rates at Gmail. I t...
dmarc
Yahoo on Yahoo's new DMARC Policy
What impact has Yahoo's new "p=reject" DMARC policy had on spam claiming to be from Yahoo.com? "DMARC has reduced spam pu...
linkedin
Change your LinkedIn Password
According to Return Path and Next Web , LinkedIn was hacked today and the bad guys were able to steal passwords for about 4% of their userb...
inbox placement
How Subscriber Complaints Affect Inbox Placement
Over on the Return Path blog, Joanna Roberts explains how spam complaints ("report spam" clicks) at the big ISPs and webmail provi...
gmail
Neil Schwartzman: Engagement – Buzzword, or a rule to live by?
In the third part of this on-going series, Neil Schwartzman explores the current landscape of the email delivery world. As regular readers m...
guest post
Neil Schwartzman: Whitelisting – A partial solution to Inbox Woes?
Things have become a little more tenuous in the email ecosystem of late. What was once a given, inbox placement is now hard fought. Way back...
adsp
Where did DMARC come from?
Return Path's Sam Masiello explains : "The genesis of DMARC was actually a private partnership between PayPal and Yahoo! and Google...
comcast
Comcast’s Impressive System for Notifying Infected Users
Return Path's J.D. Falk reports on Comcast's efforts to let customers know when their home computers are infected: Pushing infectees...