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How Subscriber Complaints Affect Inbox Placement

Over on the Return Path blog, Joanna Roberts explains how spam complaints ("report spam" clicks) at the big ISPs and webmail providers can damage your sending reputation, and offers up ideas on what you can do to prevent these kinds of issues.


Comments policy: Al is always right. Kidding, mostly. Be polite, please and thank you.

  1. Your first link there gives a 404.

  2. I've fixed it. Thanks for the heads up!

  3. "So marketers, stop blasting emails and start really listening to what your subscribers are saying back to you." - love it.

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