Showing posts with the label josie garcia

Guest post: Improving Reputation Ahead of new Gmail/Yahoo Changes

TrueAccord's Josie Garcia is a good friend and very savvy deliverability wizard who has helped many senders address inbox woes and data hygiene issues throughout her career. Currently she's helping a debt collector improve their sending practices -- very much a challenging industry from a deliverability perspective. When she told me of her recent successes, I asked her if she would …
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Email Deliverability Unfiltered: Gmail Tabs

Lauren Meyer from Kickbox has put together this extremely informative and detailed feedback from ten different deliverability experts on how Gmail tabs affect senders and what senders should think about and do about them. It's a must read! Click here .  So much good guidanc…

Protect Your Brand and Reputation

Today's guest post comes from deliverability consultant extraordinaire, my friend Josie Garcia. Take it away, Josie! Did you know that senders are in control of many more reputation and vulnerability factors than ESPs? Your ESP is in control of things like setting up an abu…