The Wall Street Journal recently ran a piece warning readers not to click unsubscribe links in emails . The idea is that these links are sometimes traps used by bad actors to harvest information…
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Recently, I joined Guy Hanson and Danielle Gallant on Validity 's Email After Hours podcast, where we engaged in a lively discussion around "How to Future-Proof Your Ema…
I get it. Everybody needs to make money. If you're in fundraising, advocacy, hyperlocal news, content newsletters, animal rescue, or almost anything, you're in it to make…
A friend recently shared a link to a spammer’s blog post bragging about how what they’re doing isn’t illegal. Weird flex, but OK. Going on your blog and defend your business mod…
