Showing posts with the label rants

Bad ideas: From Sticky Widgets to the Spam Folder

Let’s say you run a business selling, oh, I dunno, widgets. Maybe sticky, flat widgets, printed on one side, where you peel off the back so buyers can slap them onto a laptop or a bumper. You’ve sold a lot of those widgets over the years, which means you’re sitting on a massive, valuable customer email list. You also happen to have some massive feels about politics right now. So, you decide …
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It's actually usually safe to unsubscribe

The Wall Street Journal recently ran a piece warning readers not to click unsubscribe links in emails . The idea is that these links are sometimes traps used by bad actors to harvest information, confirm live addresses, or serve up malware. That's not entirely wrong, but it…

Talking Deliverability on Validity's Email After Hours Podcast

Recently, I joined Guy Hanson and Danielle Gallant on Validity 's Email After Hours podcast, where we engaged in a lively discussion around "How to Future-Proof Your Email Campaigns" from a deliverability perspective. There was so much to talk about, they ended up…

I know you've got to fundraise, but...

I get it. Everybody needs to make money. If you're in fundraising, advocacy, hyperlocal news, content newsletters, animal rescue, or almost anything, you're in it to make money. Maybe not to get rich, but to get things done takes money and if you want to help your organ…

The truth about cold email

A friend recently shared a link to a spammer’s blog post bragging about how what they’re doing isn’t illegal. Weird flex, but OK. Going on your blog and defend your business model that way? "We’re not actually breaking the law! We promise! Cold lead emails are totally leg…