Lo! A different guy just popped up in my Linkedin feed to say that cold leads are cool, because they're not illegal. ( I've heard it before .) And for a bonus, he wants to argue about wh…
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There's this phrase out there called "permission-based email marketing." Not everybody understands what it means. And certainly, some folks purposely misuse the ter…
I was talking to a group of friends the other day, and the topic of discussion turned to the term "Permission Marketing." How useless it is as a measure of best practic…
