I've seen a significant number of folks asking for help lately on various mailing lists and online forums ( like Reddit ), saying that they're now having trouble with email authenticatio…
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A friend sent me the following question the other day: “Hi Al! How are you? I have one client who wants to send an email to more than 600,000 recipients who have already opted-ou…
Here's a common question I am hearing lately: "Everybody buys business intelligence data from business intelligence data providers. Usually including email addresses. Ca…
I get asked periodically for tips and tricks, best practices for cold lead emails. The question came again just a few days ago. Thing is, I don't have anything like that, bec…
It's time for another Spam Resource Tuesday Tip. The goal? To share short and actionable deliverability tips and tricks. More often simple hacks than deep deliverability dive…
Lo! A different guy just popped up in my Linkedin feed to say that cold leads are cool, because they're not illegal. ( I've heard it before .) And for a bonus, he wants t…
I get it. Everybody needs to make money. If you're in fundraising, advocacy, hyperlocal news, content newsletters, animal rescue, or almost anything, you're in it to make…
That screenshot above is from an email message that I received recently. I get a lot of wacky emails, but this one takes it to a whole new level. This person did not research his…
Adam Silver silver is a "contract interaction designer with a strong technical background" and a savvy blogger, who just figured out something that I've known for a…
Or, how to scare your potential new customers by doing a whole bunch of things wrong all at once, leading to the big warning box of doom. Cold leads, not sending using a full nam…
A friend recently shared a link to a spammer’s blog post bragging about how what they’re doing isn’t illegal. Weird flex, but OK. Going on your blog and defend your business mod…
From Bleeping Computer : A woman in Australia was arrested for sending over 32,000 emails to a Federal Member of Parliament, impacting systems enough that people weren't able…
This is one of those things that a client learned about the hard way, so I wanted to share with you all with the hope that you can avoid some of the same pain that they, and I, e…
The other day, I ran across a complaint on Linkedin. "Just saw another email go to the Promotions Folder with DKIM, SPF, and DMARC set up perfectly. Stop telling people this…
Eleven years ago, Laura Atkins of Word to the Wise warned: Using bit.ly to shorten links in your emails will get you blocked . Indeed, Spamhaus made a change back around that ti…
Lucas Ropek for Gizmodo explains: " Turns out it's pretty damn easy to spam the entire Air Force using just one email address. " Oh, no. Really? Yep, as it turns ou…
Rene Holt writing for We Live Security has shared a recent tale that gives me pause: What can go wrong if you get your SPF record wrong. Usually the risk here is that you make y…
Deceptive Design is a website that highlights "tricks used in websites and apps that make you do things that you didn't mean to, like buying or signing up for something…
SocketLabs’ Brian Godiksen and Campaign Monitor’s Travis Hazlewood joined forces in this excellent blog post to explain what can go wrong when you use a subdomain (under a domai…
