Adam Silver silver is a "contract interaction designer with a strong technical background" and a savvy blogger, who just figured out something that I've known for a while: One-click unsub is a bad idea. I don't fault him for being new to the party -- you don't know, until you know. And he frames the problem in a new context: links are for navigation, buttons are for actions. It's a good way to look at it. Link to a form page, require a button push to unsubscribe, and thus, evade security link scanning that causes false positive unsubs.
It seems so simple to me.
2
Comments
Seems to me like exclusively b2b story
ReplyDeleteWhat we recommend to customers is to ask for an opt-out reason. Which involves a second step (form with button), gives subscribers also the option to snooze emails instead of leaving you and should they decide to leave you at least you know why.
ReplyDelete