deliverability
Which ESP is Best for Deliverability? (Spoiler: Wrong Question)
Just the other day, I saw someone post another one of those "Deliverability Ranked by ESP" charts, and frankly, it drives me nuts....
Topic
esps
cloudflare
Cloudflare adds Email Sending
I've blogged before about Cloudflare's Email Routing service, how it can route inbound email replies, and how their email authentic...
best practices
The Spam Resource Guide to Klaviyo Deliverability Success
Introduction Email deliverability success is essential for ensuring your messages reach your subscribers' inboxes. For Klaviyo users, u...
click tracking
Identify a sending platform by a sending IP or click tracking domain
If you’re curious which ESP or marketing automation platform just sent you a given email message, here are three easy things you can try. Fi...
best practices
Stop it: ESP deliverability rankings mean nothing
How many different ESP or marketing automation platforms have you used to send significant amounts of mail? I'm up to eight, more or les...
cool tools
Cool tool: ESP Finder by Sendview
What does Sendview do? As they describe it, they provide "Competitor tracking built for email marketers." (It reminds me of what ...
best practices
Bonus: Email Service Provider and Newsletter Platform Yahoo / Google Compliance Links
Here's a directory of many different email service provider (ESP) links to their various guides explaining what their clients have to do...
esps
Let's learn about KumoMTA!
Mike Hillyer describes himself as "passionate about all things email infrastructure and deliverability." Recently, I noticed that...
best practices
How to Plan a Smooth Migration Between ESPs
Afonso Salgado , writing for SAP Emarsys, explains exactly what you'll need to keep in mind when planning a move from one email service ...
abuse prevention
ESP Abuse/Spam Contact List
There are useful tools out there that can help you figure out where to send a spam report to. I use the ARIN Regional Internet Registry and...
deliverability
New email vendor? Expect your deliverability to plummet… at first
I've worked in Deliverability for a long time now, across multiple sending platforms, and I go to industry events and know a lot of peop...
ask al
Ask Al: Help! How best to send to 70 friends at once?
Thierry writes: "For the past 3 days I have been identified by Spamhaus as a spammer, I guess, as I get error 554 when sending to domai...
esps
Blacklists and multi-client impact: The risk is real
You hear stories sometimes. About how when a deliverability person warns sales that they shouldn't sign that client, but the client come...
ask al
Ask Al: Getting my Controversial Email Delivered
Steve writes, "My email list has grown very large over time (it's about 80,000 now). I'm sending out a non commercial email art...