CTO of customer engagement platform Customer.io, Matthew Newhook , has put together a solid explainer on how email scanners and proxies are skewing open and click data, and I think it's wort…
Read more
Today I’m lucky to be able to share a guest post from email deliverability and technical expert Frank Rix (CEO of email service provider dialogue1 and Technical CRM Consultant…
If you’re curious which ESP or marketing automation platform just sent you a given email message, here are three easy things you can try. First, try the ESP Finder tool from Send…
Peter Jakuš, Product Manager for omnichannel marketing automation platform Bloomreach Engagement has put together even more useful information on the upcoming iOS17 privacy prote…
When I recently mentioned that new Apple privacy changes were coming in iOS17 , it was nigh impossible to share exactly what was coming, as I did not have the opportunity to test…
Eleven years ago, Laura Atkins of Word to the Wise warned: Using bit.ly to shorten links in your emails will get you blocked . Indeed, Spamhaus made a change back around that ti…
Over on one of the forums the other day, somebody asked about best practices for redirects and link tracking for marketing email sends. Here's a few of my thoughts. First, it…
Okay, they're not really opens. They're proxy-based, false positive pre-loaded opens. Don't think of them as opens. Think of them as something you want to get out of …
A friend recently asked me, "If sending domain is email-example.com and all URLs in the email body point to example.com, would that cause any deliverability issues?" I …
