cool tools
Steve Atkins: Running Swaks on Macs
Swaks has long been my favorite quick and dirty tool for poking at mail servers. It's powerful, flexible, scriptable, and it doesn't...
Topic
word to the wise
bounces
Yahoo problems? Could be SOA record issues in DNS
Are you seeing this bounce message when trying to send mail to Yahoo subscribers? 451 Message temporarily deferred due to unresolvable RFC.5...
bimi
A DMARC Dictionary from dmarcian (and more!)
I've got just enough time for a quick post today, to share with you this very useful DMARC Dictionary put together by the fine folks at...
history
Top 10 Email Security Blogs...from 2010
Check out this list of top ten email/security blogs from November 2010. You know which URLs still resolve? Which ones are clearly still here...
hotmail
List-Unsubscribe header: You need it!
Allow me to distill this very insightful article from Word to the Wise down to four simple points: Microsoft wants you to include the list-...
aol
More Transitions: AOL/Yahoo Consolidation
Remember how I said that I thought 2018 would be the year of consolidation ? First you had the Microsoft platform consolidation, the mergi...
content filters
Putting the "free" myth to bed
Word to the Wise's Laura Atkins, like me, often gets asked about words to avoid in subject lines. Is it OK to use the word "free...
authentication
Sending mail over IPv6? Authenticate!
Josh over at Word to the Wise explains that as Microsoft brings live IPv6 support for its Office365/Exchange Online Protection email platfor...
history
A bit of spam history
Steve Atkins of Word to the Wise has posted a very interesting story , detailing a little bit of spam history from just over ten years ago. ...
laura atkins
Size isn’t the only metric
Laura Atkins beat me to it, writing about this new MarketingSherpa case study wherein a company decimated their list and actually grew reven...
arf
ARF: Now a Proposed Standard
ARF (Abuse Reporting Format), a simple specification that enables senders of email abuse reports (like, spam complaints and feedback loop re...
comcast
The E360 Pantsing Continues
Laura Atkins writes today about the newly discovered settlement between 'email marketer' E360 and Comcast: "Today, only weeks b...
laura atkins
Not How It Works
The context: Over on Laura Atkins' Word to the Wise blog , she talks about the coming changes. The coming storm, if you will. How ISPs a...