content filters
Tuesday Tip: Content filtering, sometimes (but rarely)
In a previous Tuesday Tip, I suggested that those big lists of spam trigger lists to avoid were mostly bologna . And that remains true; whet...
Topic
content filters
bad ideas
Tuesday Tip: 285 spam trigger words to avoid!!!
It's time for another Spam Resource Tuesday Tip. The goal? To share short and actionable deliverability tips and tricks. More often simp...
best practice
Take your spam trigger words and go away
You've seen the advice: "Just avoid these 18 spam trigger words and always get to the inbox!" I've been doing this a long ...
best practices
Content Happens: Now what?
So, you read my blog post about how content still matters (even if it takes a back seat to IP and domain reputation). And you've done t...
content filters
Content Happens
Your IP reputation is important. Your domain reputation is important. Your content is important, too. No, really. Well, okay. Of the three, ...
bad domains
Here's an odd SpamAssassin problem
I was just testing an email for a friend of a friend. Part of that testing involved running the email through my KBXSCORE checker. It came ...
best practices
Text to Image ratios in email
Laura Atkins of Word to the Wise explains: "The text to image ratio is not going to make or break delivery." I've certainly ha...
content filters
Putting the "free" myth to bed
Word to the Wise's Laura Atkins, like me, often gets asked about words to avoid in subject lines. Is it OK to use the word "free...
ask al
Ask Al: What are filters checking?
Jerry writes, "Al, a recent email from 'Get to the Point' quoted you as below. My question is this: What, exactly , are spam [...
brightmail
Don't Share Needles!
Ew, what a disgusting title. But, sharing needles is what it amounts to.