Showing posts with the label sfmc

Some history: Salesforce Reputation Audit and Habeas as inspiration

A million years ago I built a deliverability tool for ExactTarget (later Salesforce Marketing Cloud) called Reputation Audit. It was a handy tool back then, to give a client (or support, or an agency reseller) confidence that the technical bits were set correctly, giving Red/Ye…

SFMC tip: Sending as the top level domain in Marketing Cloud

Not only did I stumble across this when reviewing Chris Zullo's capture and notes on my " Deliverability 201” domain and IP strategy deck for SFMC users , but it came up when consulting for a client recently. I thought it would be fun to capture and share this scenario…

SFMC Deliverability Overview and Best Practices

Hey, look what I stumbled across ! Chris Zullo, Salesforce Consultant and  Business Puzzle Solver , did a most excellent job capturing my 2020 presentation on deliverability for Salesforce Marketing Cloud , talking about best practices, domain and IP strategy recommendations, w…

SFMC tip: Salesforce Marketing Cloud and multi-bounce domain

Here's a tip that I think Salesforce Marketing Cloud users will find useful, especially in the context of the new Yahoo and Google sender requirements. Multi-bounce domain: Enable this feature to fully ensure "domain alignment" when managing (sending from) more t…

Bonus SFMC Tip: Configuring reply handling in Salesforce Marketing Cloud

Here's a bonus Salesforce Marketing Cloud tip for those SFMC users out there in Spam Resource land. Wondering how to configure the Reply Mail Management reply handling functionality? If so, very smart SFMC wizard Donna Redmond has got just what you need: a blog post (and …

Salesforce Marketing Cloud: Email validation, IP strategy

Just a quick post for today, with a couple of random bits of Salesforce Marketing Cloud (aka ExactTarget) info. These have been sitting in my notes for a while, and since I've got nothing else Marketing Cloud related to share right now, I figured I'd wrap them up into t…

Salesforce Marketing Cloud: Deliverability Fundamentals

For those that don't know, I was director of deliverability for Salesforce Marketing Cloud ( previously ExactTarget ) from 2006 through 2021. My love of all this email and guiding clients toward deliverability success even predates that -- having started my first email sen…

SFMC: Two-Click Unsubscribe with AMPscript

Adam Spriggs recently posted a very helpful Salesforce Marketing Cloud tip to his blog, which you'll find here . In it, he guides you through how to use AMPscript to implement a "two click unsubscribe" process. Why would you want to do that? To keep bots and emai…

Eliot Harper: One-click unsub in SFMC

CloudKettle 's Eliot Harper is back! Last time , I linked to him talking about Global Unsubscribe handling in SFMC. This time, his topic is Marketing Cloud's one-click unsubscribe functionality . If you know me, you know I tell people that one click unsub functionality…

SFMC Geeks: Unsubscribe Throwaway emails after one bounce

Lesley Higgins (a Marketing Solutions Consultant at NuAge Experts but prefers to refer to herself as a Marketing Cloud Developer) posting over at SFMC Geeks recently shared a valuable tip for Salesforce Marketing Cloud users who might want to override the default bounce proce…