Showing posts with the label pre-headers

DELIVTERMS: Pre-header

It's time for another entry in the DELIVTERMS series here on Spam Resource, where we define deliverability and email technology terms to help make them easier for email senders to understand. Today, we’re tackling a marketing term, specifically, explaining what we’re referring to when talking about an email message’s “pre-header.” Wondering where the pre-header is, exactly? It is not an…
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Apple: Big changes ahead

Some email marketers do seem to be freaking out about the upcoming changes to Apple Mail after seeing screenshots of inboxes from the forthcoming iOS 18.2 update. I don't think it's the end of the world -- and I'm not even totally convinced that Apple Mail is in a l…

Apple Intelligence overwrites pre-headers on Apple Mail?

Is this the beginning of the end of pre-headers? It might be! Watching today's Apple Event (September 9th) highlighting new iPhones and Apple Watch and Airpods updates, I noticed just a tiny little tip about how Apple Intelligence will help you stay on top of your most im…