(See new info at end!) Hey, big senders! It's time for another update regarding enhanced sender requirements put forth by a large mailbox provider. This time around, it is French mailbox pro…
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If you're seeing SPF alignment failures when using an email service provider platform, don’t worry! This is such a common point of confusion among senders (and it even came u…
Hey, a common question I've been seeing and hearing a lot lately is one related to the topic of how to deal with SPF alignment for alias domains in Google Workspace. An alias…
Here's a quick peek at some new data -- and it surprised me! Of the top ten million domains , only about half of them publish SPF records. I'm not even talking about SPF …
The messaging around inbox placement and authentication has always been nuanced, and it's easy to misunderstand. To be clear, email authentication doesn't guarantee inbox…
Here’s an update to something I last answered a couple of years ago: Hey, Al! I was wondering if you could provide some guidance about SPF record format. Is it better to list th…
The other day I was doing a mini-consult for a marketing sender who uses one of those Marketing Clouds to send their mail, and the client's IT representative challenged my po…
Here's a tip that I think Salesforce Marketing Cloud users will find useful, especially in the context of the new Yahoo and Google sender requirements. Multi-bounce domain: …
If you dig into the newly published upcoming sender requirements from Google , you'll unearth three points that relate to DMARC. These are important enough that I wanted to h…
Gmail has long pushed for adoption of email authentication best practices from email senders, effectively making it tough to get to the inbox without proper email authentication …
Looks like Microsoft has run into email authentication issues today. Specifically, the domain hotmail.com appears to have a broken SPF record wherein messages sent by Hotmail/Out…
Or, how to scare your potential new customers by doing a whole bunch of things wrong all at once, leading to the big warning box of doom. Cold leads, not sending using a full nam…
SPF flattening is functionality meant to help deal with overly chunky SPF records that contain too many references to too many different service providers or IP addresses. SPF …
The other day, I ran across a complaint on Linkedin. "Just saw another email go to the Promotions Folder with DKIM, SPF, and DMARC set up perfectly. Stop telling people this…
Rene Holt writing for We Live Security has shared a recent tale that gives me pause: What can go wrong if you get your SPF record wrong. Usually the risk here is that you make y…
Sender Policy Framework (SPF) is one of two primary types of email authentication mechanisms used by email senders today (the other being DKIM). SPF is a “simpler” protocol than …
Jennifer Nespola Lantz does it again! Last time it was a deep dive into the topic of IP warming , this time around it is everything you need to know about email authentication te…
Hey, Al! I was wondering if you could provide some guidance about SPF record format. Is it better to list the exact IP(s) in the SPF record? How about using the SPF dash (-all), …
Help! I'm getting mail from MAILER-DAEMON@(various domains) with subject lines like: Delivery Status Notification (Failure), failure notice, Mail delivery failed: returning m…
Per notification on the Mailop mailing list, Vodafone Germany (the German subsidiary of the global telecoms provider Vodafone) is bringing live new email sending infrastructure…
