Showing posts with the label text spam
Life (and compliance) can get tricky sometimes for marketers, and here is a perfect example. Texas recently amended SMS marketing requirements in a potentially scary way; the updated compliance requirements even mandate registering with the state and securing a $10,000 bond. But then came a lawsuit filed by nonprofit trade association Ecommerce Innovation Alliance , and a friendly statement …
Mobile providers have been suggesting this for a while now (here's me talking about  Verizon  and this service apparently goes back ten years ) -- report that SMS spam so that somebody can do something about it! But the reporting process (at least on iPhone) was clunky. Man…
Wendy Davis of MediaPost reports on a challenge to the TCPA (Telephone Consumer Protection Act), the US law that is the basis of US prohibition against unsolicited text messaging. The challenger: Facebook. The defender: the government. Read more about it here .