Showing posts with the label 2023

Holiday deliverability in 2023 and beyond

Lots and lots of holidays, events and special days are approaching. Thanksgiving. Black Friday. Small business Saturday. Cyber Monday. Giving Tuesday. Christmas. Kwanzaa. Hanukkah. (And more!) And for each of these, somebody somewhere wants to send an email about it, probably t…

Do you double opt-in? And should you, in 2023?

Double opt-in (also called "confirmed opt-in") can help to prevent list hygiene problems, but some people are dead set against it. I'm not going to change their minds. I'm not even going to try to. But I've seen some changes at Gmail lately that lead me t…

Deliverability in 2023: Looking Back, Looking Forward

It’s always tough to know what to write about when it comes to forecasting the future. This time around I decided to look at it through the lens of, what new challenges came to the fore in 2022, and thus are likely to continue to be challenging in 2023? And that led me to compi…