Showing posts with the label vmc

BIMI: What does self-asserted mean?

What does it mean when people talk about a "self-asserted" BIMI logo, and should you set one up? That's the topic of my latest Valimail "Ask Al" video. A standard BIMI record does two things. It publishes a link to an SVG file, which is the logo you want displayed in the inbox. And it publishes a link to a PEM file, which contains a mark certificate (a VMC or CMC) pr…
Read more

Apple VMC Support Update

For those interested in BIMI (Brand Indicators for Message Identification) sender logos, you likely already know that for maximum possible display of your BIMI sender logo, you need to have a CMC (Common Mark Certificate) or VMC (Verified Mark Certificate). Preferably a VMC,…

Google announces support for CMCs with BIMI

Brand Indicators for Message Identification (BIMI) is a cool protocol that allows senders to publish a logo to be displayed along with their email messages in supported email clients, webmail platforms and mobile applications. I believe it helps boost engagement, and I feel tha…

BIMI/VMC adoption trends: Q3-Q4 2023

It all starts with a list of top domains. Top ten million, in this case. Of those top, around 12% of them have published a DMARC record. Of those, which ones have a BIMI record in place? That's what this data shows. That means that it's a percentage of a percentage of a…

BIMI mailbox provider support in January 2024

Find updated information here:  https://www.spamresource.com/2024/11/bimi-mailbox-provider-support-in.html Brand Indicators for Message Identification ( BIMI ) is an email spec that allows email senders to display a brand or company logo alongside email messages when displayed …

DELIVTERMS: Verified Mark Certificate (VMC)

Time to decode another deliverability acronym. Today, we're going to talk about VMC, which stands for "Verified Mark Certificate." A VMC is something that a domain owner will purchase to go along with their BIMI ("Brand Indicators for Message Identification&q…

BIMI: Check out the new checkmark in Gmail

Hey, look at that! Gmail is starting to show a blue checkmark next to the sender name when the sender's domain passes BIMI checks. And they provide helpful pop-up info when you mouse over the blue checkmark. This rolls out starting today (May 3, 2023) so if you don't se…

BIMI: Current Status in May 2023

It's been a while since I published a current state of BIMI support across the internet service provider (ISP) and mailbox provider (MBP) community, so here you go: this is the current status of BIMI across the email ecosystem, accurate as of May 2023. What is BIMI? Brand I…

BIMI: Let's learn more about VMCs

Timely. Here is " Everything you need to know about BIMI and validated mark certificates, how they increase brand trust, and which companies have adopted them ," courtesy of World Trademark Review. This analysis, authored by Jeremy Speres, partner at Spoor & Fishe…