Showing posts with the label sendgrid

Fun with data: Twilio Sendgrid

Twilio Sendgrid (just?) released their " 2023 Email Marketing Benchmark Report " and it's chock-full of baseline and quartile metrics for you to refer to when ranking your own marketing efforts. Here and there a stat might seem a bit weak (5% open rate at best?) but when you take every industry and vertical together and mix it all in a blender, you're probably going to blen…
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From Twilio Sendgrid: Ask the Expert: Lili Crowley, Postmaster, Yahoo!

Thanks to Denis O'Sullivan for again sharing great deliverability insight. This time around it's an interview with Yahoo Postmaster Lili Crowley , one of the good people who help to try to keep the barbarians from getting through the gate. It's always good to learn …

Ask the Expert: Alex Brotman, Senior Engineer, Comcast

Twilio Sendgrid's Denis O'Sullivan recently put together this great Q&A With Alex Brotman from Comcast , and it provides stellar insight for senders. No secret sauce will be leaked here today, but there's great knowledge here to help people sending emails unders…

Subscription Mailbombing: Must Read

SendGrid's Paul Kincaid-Smith's has a post up this morning about the "tsunami of unwanted email" generated by the bad guys out there using botnets to subscription bomb (aka harass) people and why you should secure subscription signup forms. The bad news is, t…