Showing posts with the label bulk sender guidelines

Google warns: Sender requirements enforcement ramping up

As of November 3, 2025, Google has added a new warning to their Bulk Sender Guidelines FAQ page, warning that enforcement "ramps up" beginning this month. The warning: "Starting November 2025, Gmail is ramping up its enforcement on non-compliant traffic. Messages that fail to meet the email sender requirements will experience disruptions, including temporary and permanent rej…
Read more

Yahoo Sender Hub: Now with Insights

Yahoo has long had a very useful portal for email senders, chock full of important information, known as the Yahoo Sender Hub . It's where savvy email senders go when troubleshooting email deliverability issues relating to sending to Yahoo subscribers, including where you g…

La Poste: Authentication Required

(See new info at end!) Hey, big senders! It's time for another update regarding enhanced sender requirements put forth by a large mailbox provider. This time around, it is French mailbox provider La Poste (laposte.net), and they are adopting authentication-related sender re…

B2B Senders: Do you have to comply?

I've heard the question more than once: "Do Gmail and Microsoft's new sender requirements really apply to us? We're B2B. We're not sending to consumers." Why you might think not I get where that comes from. A lot of the focus lately around new sender r…

Webinar alert: New Microsoft Sender Requirements

Microsoft recently joined the "top four" mailbox providers (aka "MAGY," Microsoft, Apple, Google, and Yahoo) with updated authentication and email hygiene standards for email senders . If you send more than the bare minimum number of email messages per day, …

Gmail says: No funny (or smiley) business in friendly from

Google recently updated its email sender guidelines with clearer instructions on what not to do when it comes to your sender name (the friendly from) and your subject line. The main point: misleading or confusing sender info is bad news and can make Gmail unhappy. I'd cate…

Microsoft: P2 Sender Address Compliance

In light of all the chatter around the new Microsoft sender requirements , I’ve started to capture and catalog the various questions I’m getting from senders as they work toward ensuring that they fully comply with this updated guidance. The one question I’ve received the most …

2025 MAGY Sender Compliance Guide

Here it is, the 2025 Spam Resource MAGY (Microsoft, Apple, Google, Yahoo) Bulk Sender Compliance Guide. This contains almost everything you need to know (I think? I hope?) about how to comply with modern email bulk sender requirements as mandated by the largest consumer mailbox…

Microsoft Joins the Club: Top four B2C MBPs now require email auth

Deliverability is ever-evolving. Another day, another major mailbox provider raising the bar for bulk email senders. This time it's Microsoft tightening things up for their Outlook.com consumer mailboxes (outlook.com, hotmail.com, and live.com), effectively aligning their p…

Google sending requirements: What of B2B?

Just a quick note today to address some bad advice I've seen out there in the wild.  The question that I've seen asked is this: The new Gmail sender requirements announced by Google -- do those apply only to mail sent to the individual mailboxes at the gmail.com and go…

Yahoo Mail/Gmail 2024 Easy Sender Compliance Guide

Here is everything you need to know (I think? I hope?) about how to comply with the new sender requirements announced by Google and Yahoo, applying to Gmail and Yahoo mail, coming into force in early 2024. You can read more about it all here (and over at Yahoo or Google ), bu…

Yahoo Mail and Gmail compliance deadline updates

I've got some important info for you today (and a reminder of two free webinars; one recorded, one upcoming and live) related to all of this. First, Yahoo and Google are both indicating that the compliance deadlines for their upcoming new sender requirements are changing.  …

DMARC to be required at Gmail in 2024

If you dig into the newly published upcoming sender requirements from Google , you'll unearth three points that relate to DMARC. These are important enough that I wanted to highlight them specifically. First, note that Gmail is moving to a "p=quarantine" policy fo…

Gmail and Yahoo: New deliverability requirements coming in 2024

On Tuesday, October 3, Google and Yahoo announced updated sender requirements for those who wish to send mail to Gmail or Yahoo Mail successfully and in volume. Marcel Becker from Yahoo and Neil Kumaran from Google explain in detail what senders will have to do if they don…

Following best practices for sending to Gmail

Google has updated the Gmail "Bulk Sender Guidelines" page, and it is now called, "Prevent mail to Gmail users from being blocked or sent to spam." Check it out ! ( Thanks to the smart folks at Postmark for the tip! )